Chotukool is an innovative approach to tackling the problem of food storage in India, a country in which around one-third of all food spoils and an estimated 80 percent of households do not have access to or use a refrigerator. Chotukool is the brainchild of Gopalan Sunderraman, Executive Vice President of Godrej & Boyce Manufacturing, a 100 year-old company based in Mumbai, India. In attempting to develop the refrigerator for the rural Indian population major pros and cons were experienced. First, the company had a large market to serve in case the product was widely accepted by the target population. other competitors were getting the market and taking up Godrej`s market share. The competitors were not able to get to rural populations due to unreliable power supply.
Weird Habits of Famous Writers
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Inventive individuals are regularly alluded to as being bizarre. In reality, the manner in which such individuals approach paltry undertakings, their viewpoints, habits, and qualities can be marginally or even altogether unique in relation to the remainder of their given society. Simultaneously, such people are fit for making something that is out of numerous individuals’ ability: visual expressions, music, writing, etc. Specifically, numerous well known journalists were known to be capricious; they created impossible to miss propensities and customs—frequently for imaginative efficiency or motivation—that their peers regularly couldn’t acknowledge as ordinary.
For instance, Jack Kerouac was known not simply to lead a to some degree unfortunate and minor way of life, yet additionally for his extravagant way of composing; there were no PCs in his days, and everything was composed on a typewriter. It inferred, specifically, the manual “reloading” of a typewriter: when a writer completed a page, the person in question needed to haul it out and embed another one. Kerouac abhorred this confinement; so as to stay away from it, he composed on long parchment like sheets that would expand apparently unendingly. At the point when he was taking a shot at his popular novel “On The Road,” he composed every last bit of it along these lines; Kerouac’s exposition regularly streams like water, his pace of composing was quick, so as to look after it, utilizing this kind of paper was fine. He had, nonetheless, difficulties with his editorial manager Robert Giroux in light of this strategy (Brainpickings.org).
Some well known journalists liked to compose while resting. Composing along these lines (like Woody Allen, George Orwell, Mark Twain, or Truman Capote) can be viewed as exceptional somewhat, however contrasted with Victor Hugo’s propensity, it is commonplace. What about composition while being bare? At the point when Victor Hugo was taking a shot at his renowned “The Hunchback of Notre Dame” he believed he couldn’t burn through his time and head outside, so he requested that his family members remove all his garments. Along these lines he could remain in his bureau and compose. In any event, when the days were cold, he would take a shot at the novel while being enveloped just by a sweeping (Lifehack.org).
William Faulkner, one of the most popular American scholars, was known to have extreme issues with liquor; he expended enormous segments of it while composing. This propensity for his began in the wake of meeting Sherwood Anderson in New Orleans. Faulkner himself clarified his propensity (or dependence) in the accompanying way: “We’d meet in the nights, and we’d go to a drinking place and we’d lounge around ’till a couple of o’clock drinking, and still me tuning in and him talking. At that point in the first part of the day he would be in detachment working, and whenever I’d see him, something very similar, we would go through the evening and night together, the following morning he’d be working. Also, I thought at that point, if that was the existence it took to be an essayist, that was the life for me” (Flavorwire.com).
As it tends to be seen, well known journalists frequently had propensities that didn’t exactly fit into cultural standards. Jack Kerouac ignored the necessities of his editors for his solace: to deal with his own quick pace of composing, he would tape paper sheets together as a parchment, so he didn’t need to reload his typewriter constantly. Victor Hugo would request that his family members remove the entirety of his garments—along these lines he had no chance to head outside, and in this manner needed to remain at home chipping away at his books. William Faulkner drank a ton of bourbon when he was composing, so it is difficult to recognize whether it was a compulsion or an everyday practice. Such practices are not the same as the manner in which individuals typically carry on, so it very well may be said that these are methods for innovative individuals.
References
“The Odd Habits and Curious Customs of Famous Writers.” Brain Pickings. N.p., n.d. Web. 09 Sept. 2015.
“9 Weird Habits that Famous Writers Formed to Write Better.” Lifehack. N.p., n.d. Web. 09 Sept. 2015.
“Abnormal Writing Habits of Famous Authors.” Flavorwire. N.p., 25 Dec. 2011. Web. 09 Sept. 2015.
