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. Objective:
Objective of this assignment is for you to increase your knowledge about how businesses are leveraging the Internet to conduct business with customers. Because you will be using public Web sites to do your research, the focus will be on marketing, sales, and customer service transactions with end-consumers (B2C).

2. Important Dates & Tasks: ( no exceptions)
MIS800 Project Dates.png

3. This is what you will do FIRST:
A) First, pick an industry of your interest that has several similar companies that have developed online e-businesses that include public B2C (business to consumer) websites.

In order to find industries- some resources:
International Labor Organization:

https://www.ilo.org/global/industries-and-sectors/lang–en/index.htm (Links to an external site.)
Fidelity Financial:

https://eresearch.fidelity.com/eresearch/markets_sectors/sectors/sectors_in_market.jhtml (Links to an external site.)
Deloitte Consulting:

https://www2.deloitte.com/us/en/industries/all-industries-sectors.html (Links to an external site.)
North American Industry Classification (NAICs):

https://www.naics.com/search/ (Links to an external site.)
MSCI- Global Industry Classification System:

https://www.msci.com/gics (Links to an external site.)

Only after you have done this exercise, will you be more comfortable to start this project. Remember starting well is half the battle won!!

B) Secondly, become extremely familiar with the 7cs framework (a complete book chapter PDF is in the Folder “Projects” under Files. Quick link-

 

4. This is what you do SECOND, for the Excel Spreadsheet:
Create and excel spreadsheet EXACTLY AS THE SAMPLES ( the sample is in the Project Folder, you may choose vertical or horizontal format) where you will list 10 companies that you find in your industry segment (if you find an industry that does not have the required 10 companies, then drop that industry and find another one). The companies can be either, “bricks or clicks” or even just pure “clicks” (online only). Give them a score ranging from 1- (low) to 5 (high), across each of the elements corresponding to the 7 Cs. So that you are able to generate an average score in the last column.
After that add the points and arrive and identify the companies:
a) With the highest average score,
b) With the lowest average score,
c) With the average middle score (the closes to the middle score).
This way you would have picked only the 3 companies, through your excel without “guess work”, “personal feelings”, and “force fitting”. This is a great achievement!!

After you have looked at several public Web sites for companies in this industry, and arrived at the 3 companies as outlined above, you will now have an interesting comparison about how companies are (successfully?) leveraging the Internet today.
5. This is what you do THIRD -your Report:
Analyze the 3 companies that you identified as High, Medium, Low from your excel scoring. Evaluate their Web in terms of the overall “look-and-feel” of the website, and more importantly: how well each Web site has addressed the 7Cs in the framework by Rayport and Jaworski.
Feel free to also use outside resources to provide current statistics and forecasts for the industry you selected, as well as any information about B2B applications that the companies may be using. Be sure to provide full citations to all third-party sources, including a “last date accessed” for all references to a URL.
REPORT STRUCTURE FOR YOU TO FOLLOW:

Write up your findings using proper section/ paragraph headings and table of contents. Prepare a report (Times New Roman, 12 pitch font, double spaced), including the following content:
Introduce the industry you selected and the Web sites you selected (1 page)
The reasons why you chose this industry and these particular companies, and include the URL for each site (2 pages)
Only the 3 selected companies: Describe and also compare the ways that these particular Websites are addressing the 7Cs and any other characteristics you wish to emphasize. (For example, how easy was it to identify the content or services available? How easy was it to navigate between pages? Did the site download easily? Was the usage of graphics and animation appropriate for the target audience? Were linking capabilities of the Web exploited? Was a privacy policy available and easy to find?) ( 1 Page for each of the three company) [your excel spreadsheet is a useful here]
Based on your analyses, provide some recommendations for the company whose Web site you considered to be average and for the company whose website you consider to the weakest. Be sure your ideas are appropriate for the industry you selected, and take into account whether companies in this industry traditionally have sold directly to end-consumers or not and using what channels (e.g., catalog, physical store, or via an intermediary channel). (1 page for each company)

 

 

 

 

 

 

 

 

 

Sample Solution

hroughout the history of China, from formation of the monarchy empire 2 thousand years ago, to foundation of the Republic of China in 1912, LGBTQ+ community has never been discriminated or punished, though there was a severe gender segregation. Also, these people were regularly depicted positively or normally in ancient Chinese literature. For example, Cao Xueqin writes in The Dream of the Red Chamber, “Name called Fengyuan, …, Age eighteen or nine, quite loves men, not women.” (Cao, 1791). Homosexuality is widely used in pushing the plot lines and showing the love other than heterosexual in these works. However, according to Lesbians in emergence, around the end of the empire in the early 20th century, with the emergence and clash of different philosophical and psychological views towards love and sex, people started to relate sex to the devil, especially the same-sex relationship (Sang, 2014). And this is the time when the story of Farewell my Concubine began.
Farewell my Concubine is a Chinese film directed by Chen Kaige in 1993, talking about the life of a queer/gay character Chen Dieyi from 1930s to 1977 and how he was challenged tremendously by the historical and political situation. This film shows the life and feeling of being LGBTQ+ community in contemporary China. And the comments and background of this film can help to analyze how people’s concepts, opinions and reactions towards this group of people changing overtime.
In the scene of young Dieyi learning Peking Opera, he intentionally said the line “I’m a male youth by nature, not a beautiful woman” as “I’m a beautiful woman by nature, not a male youth” no matter how severely he would be punished, showing his gender identity. At the same time, he showed his sexual orientation by showing his obsession and admire to his partner Duan Xiaolou. Dieyi could do anything because of him, including trying to be a woman. Here lies an important misconception that Chinese people always made: Confusing the gender identities with sexual orientation. It’s true that some people, for instance, may be born to be a man who uses she series pronouns and has sexual and romantic love towards man. However, in many Chinese people’s minds, the gender identity of gays, lesbians and more must be different from the origin of someone’s own. They think that in a pair of same-sex couple, there must be different roles imitating the relationship between a heterosexual couple and one of them must be feminine. Also, there is no trace that the education in China has ever covered any knowledge of this kind. Speaking of the representation of Dieyi’s identity in film, he is the person who doesn’t know clearly about what he is because of the lack of knowledge that time and the social and political repression. However, he knows that he is different from other people in some ways which were ambiguously included somewhere in sex. Therefore, he dared to challenge others and spoke out loud about his difference when he was young. And he was brave to express his love openly to the person he loved—Duan Xiaolou.

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