International markets

 

Barta PLC is a UK company specialising in communication equipment and devices. Their product range includes mobile phones, tablets, laptop computers, WIFI routers, as well as equipment required by telecom service providers.

The company is reputed for the high quality of its products as well as high standard in customer care. It holds a large share of the UK market. This is partially attributed to low employee turnover and high morale. Employees are encouraged to participate in a generous share option scheme.

A distinguishing factor about Barta’s products is high degree of innovation.

The firm is considering to expand into the international market. It anticipates strong demand for communication equipment in countries in the Caribbean region. The Production Director has suggested that Barta should set up a subsidiary in Barbados, one of the larger islands in the Caribbean. Barbados is a populous country with a thriving economy.

1. What factors should Barta PLC consider in deciding about expanding into the international market? (8 marks)
2. Discuss the Production Director’s suggestion of setting up a foreign subsidiary.

Sample Solution

International markets

If your business has done well stateside, you may be primed to expand overseas to capture additional customers and gain market exposure throughout the world. This is the case with the Barta PLC Company, which specializes in communication equipment and devices. But before they take that major step, there are some aspects to consider: (1) Culture – the culture difference can determine whether the business is successful or not. If the product or service doesn’t add value or meet the desires of the local markets, there is no need to go sailing. It is important to have an intimate understanding about who lives in the community and what they value; (2) legal and regulatory barriers – conducting business in foreign markets is achievable if the business is flexible enough to work within the local laws and regulation guidelines; (3) business case – it is essential that the business case responds to the challenges, adversity and rewards of expanding overseas.

 

 

Why E-books are Preferable to Print Books

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image print digital book

Current computerized innovations today can undoubtedly substitute practically any simple that individuals had been utilizing for a considerable length of time or even hundreds of years. Massive vinyl players have transformed into small iPods, enormous TV sets have become super-level plasma divider boards, telephones are getting increasingly more difficult to recognize from pocket PCs, etc. Books have additionally experienced such a change, and today numerous individuals incline toward utilizing an electronic book, or digital book, as opposed to a customary printed one. Why? Since digital books are every way under the sun superior to printed books, regardless of what the antique book sweethearts state.

The most evident favorable position is convenientce. On the off chance that you have been a book darling for quite a while, you in all likelihood needed to convey a book or two with you any place you go. On the off chance that you could bear the cost of hauling a knapsack around, it was anything but an issue; in any case, on the off chance that you are a woman or a representative in some genuine company, no doubt you either needed to fit a book into your satchel or envelope, or leave it at home. Then again, any advanced digital book is practically level and light weight, so you can undoubtedly convey one—even in your pocket. You can peruse it in any position, and take it anyplace with you. Coincidentally, attempt to make it agreeable to peruse a printed book while lying on your side—it is practically incomprehensible (Snarkynomad.com). With a digital book gadget, every one of your issues with a book’s weight and shape are explained.

The following motivation behind why digital books are progressively best is that even a modest digital book gadget permits one to convey the entire Library of Congress in your pocket. Contingent upon a digital book gadget’s memory limit, you can store gigabytes of information on your gadget. The record position is normally not an issue: numerous digital book gadgets bolster every well known arrangement of electronic books, for example, fb2, djvu, pdf, azw, kfx, etc.

Likewise, electronic books are sensibly less expensive than printed ones, and the cost relies upon which store you get them at, so in truth you can get a ton of books at a modest cost. A gadget costs in excess of a book, however this distinction in costs pays off rapidly (Spreeder.com).

We live in an age when biological issues have abandoned dubious logical theories to an upsetting reality. Disappearing of the Amazonian rainforests, gigantic deforestation everywhere throughout the planet, and the elimination of types of plants are just a few pieces of a bigger biological issue. The business of book printing contributes altogether to an unnatural weather change, on the grounds that for the paper on which books are printed, they have to chop down trees. There are numerous books imprinted on reused paper also, however their general rate is modest. In this way, by leaning toward a digital book over a printed one, a client can effectively add to the matter of sparing trees. The less print books you purchase, the more trees you help to spare (Epublishers Weekly).

On the off chance that you like old things, at that point you in all probability represent print books. Notwithstanding, most of objective individuals today represent digital books, and there are a few in number purposes behind this. digital books not just assistance to spare the earth (since they needn’t bother with paper to be imprinted on), yet they additionally occupy less room, are less expensive, and permit proprietors to convey whole libraries in their pockets, any place they would go. This demonstrates picking a digital book over a printed one is a savvy and sensible choice.

References

“Digital books Save Millions of Trees: 10 Ideas for Sustainable Publishing.”Epublishers Weekly. N.p., 28 Sept. 2009. Web. 28 Sept. 2015.

“10 Reasons Why You Might like Ebooks Better than Paper.” Snarky Nomad. N.p., 07 Mar. 2015. Web. 28 Sept. 2015.

“Digital books VS Printed Books: Which is Preferred Now?” Spreeder. N.p., n.d. Web. 28 Sept. 2015.

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