Is a value meal related to a value chain? The value that attracts more than 60
million customers to McDonald’s every day comes from capabilities that are based in its
value chain. Briefly describe McDonald’s value chain and discuss how information
systems facilitate each component in the chain. Can you think of a way that information
technology could improve your next trip to McDonald’s?
Academic Level : Bachelor
Paper details
Is a value meal related to a value chain? The value that attracts more than 60 million customers to McDonald’s
every day comes from capabilities that are based in its value chain. Briefly describe McDonald’s value chain
and discuss how information systems facilitate each component in the chain. Can you think of a way that
information technology could improve your next trip to McDonald’s?
Include at least 3 properly cited references (website, journal article, standard, guideline or other publication).
You must answer each question fully. Spelling, grammar and critical thinking on the topic will be assessed.
Safe Assign metrics will be reviewed.
Sample Solution
McDonald’s value chain, like other businesses the consist of the same primary activities outlined in Michael Porter’s value chain, namely, inbound logistics, operations, outbound logistics, marketing and sales, and service. The goal of the five sets of activities is to create value that exceeds the cost of conducting that activity, therefore generating a higher profit. In other words, the value chain is an amalgamation of activities undertaken by the firm to derive value from the market. According to the foregoing definition, the company’s value meal is very much part of the value chain. The firm’s value meal consists of $1 items on its menu including a sausage burrito, a McChicken Sandwich, a cheeseburger or any size fountain drink. For $2, diners can get their hands on a Sausage McGriddle, a two-piece Buttermilk Crispy Tenders, a Bacon McDouble or a small McCafe Drink.
prohibiting tax advantages when tax considerations were the only way to determine the taxpayer’s legal behaviour and there was no other credible explanation based on objectively ascertainable facts. The second involves a doctrine in which tax considerations may be the principal (or one of the principal reasons) for explaining the taxpayer’s behaviour. In failing to make this distinction, the Court is seen to interpret the rule of “principal” or “one of the principal” tax reasons as formulated in Article 11 of the Directive as the expression of the “one and only” doctrine of Cadbury Schweppes.
The Court then essentially gave the power of decision making back to the national court. By doing this, it left open the possibility for the national courts to control how the anti-abuse doctrine applied. This in turn gave the Directive provision a “reverse vertical direct effect”; it allowed the Member State to rely on it against an individual without transposition.
5.4 Acceptance as an overriding principle of EU law
Halifax and Koefed provide the framework provide a clear acceptance of the principle of abuse of EU law as a general principle. Thus,
5.5 The influence of Halifax in direct taxation: Cadbury Schweppes and “wholly artificial arrangements”
Cadbury Schweppes (CS) became the paradigmatic example of the difficulties Member States come up with in order to preserve traditional fiscal systems in a common market contest. Even though CS concerned cross-border issues and the fundamental freedom of establishment, the Court effectively imported the Halifax test, albeit with slight differences.