Is a value meal related to a value chain? The value that attracts more than 60
million customers to McDonald’s every day comes from capabilities that are based in its
value chain. Briefly describe McDonald’s value chain and discuss how information
systems facilitate each component in the chain. Can you think of a way that information
technology could improve your next trip to McDonald’s?
Academic Level : Bachelor
Paper details
Is a value meal related to a value chain? The value that attracts more than 60 million customers to McDonald’s
every day comes from capabilities that are based in its value chain. Briefly describe McDonald’s value chain
and discuss how information systems facilitate each component in the chain. Can you think of a way that
information technology could improve your next trip to McDonald’s?
Journal article
A value chain is a set of activities that a firm operating in a specific industry performs in order to deliver a valuable product for the market. Value chain analysis can be used to examine the incentives and disincentives for the production and consumptions of nutritious foods. McDonald`s corporation is the world`s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald`s supply chain is a complex web of direct and indirect suppliers that are held to clear standards for quality and efficiency. The company uses direct suppliers that coordinate purchasing and distributing to restaurants.
s regarding environmental issues as a threat but this do by a referent object in a specific social, political, linguistic structure. (Stritzel, 2007) The vague conceptualisation of the specific referent object as mentioned by the Copenhagen School – need the post-structural position created by the second generation of securitisation scholars where they stress the importance of the role the audience play along with setting the socio-political environment. (Salter, 2008) The purpose of this essay was to assess critically the strengths and weaknesses of the securitisation theory. After discussing the concept of the securitisation theory as conceptualised by the Copenhagen School, the essay went on to discuss how the theory was developed by second generation of securitization scholars by focusing on “what conditions the social content and meaning of security produced threats.” (Balzacq, 2010) The essay then went on to discuss the stance the Aberystwyth School had on the voice of the audience and finally, the idea of environmental securitisation was discussed. It can be argued that security may not be a negative practice, which as discussed above involves the use of hard power but instead the emancipation from the “relative objectivism” affecting both traditional stance on security and the Copenhagen School work. Therefore, it can be said that the concept of security can be revised to provide a unified position on security. In regard to the securitisation of environmental degradation, environmental issues can be tackled rather than those issues being exploited politically. This essay has provided a range of strength and weaknesses to the Securitisation theory.