Here’s a breakdown of attention-grabbing content and its impact on social media feeds:

Content that gets shared:

• Visually engaging: Short-form videos reign supreme. Think funny skits, eye-catching infographics, or interesting snapshots [4]. People are drawn to visuals and the bite-sized nature of short-form videos makes them perfect for busy attention spans.
• Funny and relatable: Humor is a winner. It disarms viewers and makes them more likely to share the content [3]. Relatable content taps into shared experiences, fostering connection and encouraging people to chime in.
• Informative and helpful: How-to tutorials, breakdowns of complex topics, or anything that solves a problem people face will attract viewers [2]. People are constantly seeking solutions and learning new things.

How this shapes your feed:

• Algorithms pick up on engagement: Social media platforms use algorithms to curate your feed. The more you engage with a particular type of content (liking, commenting, sharing), the more the algorithm shows you similar stuff [6].
• Echo chambers can form: Be wary! If you only engage with funny content, your feed becomes an endless stream of jokes. This limits your exposure to other viewpoints and information.

Tips for a balanced feed:

• Follow diverse accounts: Seek out content creators from different backgrounds and with different areas of expertise.
• Engage with a variety of content: Like and comment on informative posts as well as funny ones.
• Take control of your algorithm: Many platforms allow you to adjust your settings to see less of certain content types.

By understanding what grabs attention and how algorithms work, you can curate a social media experience that’s both entertaining and informative.