Kotler tells us that Marketing is about creating and delivering products of value

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Kotler tells us that Marketing is about creating and delivering products of value to selected target market members.

Answer the following three questions by writing one complete paragraph.

Q1. Classify the product. Use appropriate terminology/vocabulary.

Q2. Demographically, which consumer(s) might be interested in purchasing?

Q3. What is the likelihood of the product being successful and profitable? Find online research supporting your answer. Cite the source.

 

Sample Solution

That’s a great starting point! Philip Kotler’s definition of marketing emphasizes the importance of creating and delivering products of value to customers. This means that marketers need to understand their target audience’s needs and desires, and then develop products or services that meet those needs in a way that is perceived as valuable.

Would you like to discuss a specific product or service, or perhaps explore the different elements that contribute to creating value in marketing?

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