Even the most committed couples can grow apart, and this may lead people to wonder which factors make a marriage more likely to fail. While having one or more of these risk factors doesn’t doom you to divorce, the following variables are among the most common risk factors for high divorce rates. (1) Marrying young – tying the knot as a teenager makes you vulnerable to divorce later. Waiting until your 20s can improve your chances of domestic bliss. (2) Cohabiting before marriage – couples who feel the need to engage in a marriage “trial run” might already suspect their relationship is doomed to fail (Journal of Family Psychology, University of Denver). (3) Age differences between spouses – divorce rates decline when the husband is between two to ten years older than the wife. By contrast, an older wife increases the likelihood of divorce (Wilson B, Smallwood S, 2008).
offers products in the field of telecommunications (mobile phones and IT network), digital equipment (cameras), digital media (CD-ROMs, DVDs), LCDs and semiconductors, and is also a large construction company. Samsung Electronics and Samsung Heavy Industries are the most important parts of Samsung.
Vision & mission
‘Inspire the World, Create the Future’ is Samsung Electronics’ vision for the new decade. This vision shows Samsung’s dedication to inspire by focusing on their core competences: new technology, innovative products and creative solutions. Through these statements, Samsung wants to give the world a richer experience. Samsung wants to achieve the top five brands in the world by 2020 and with its vision Samsung has made a plan to reach $400 billion in revenue. Samsung is positive about the years to come. In the future they want to explore other markets, including health, medicine and biotechnology.
For more than 70 years, Samsung has been one of the leading companies when it comes to innovation. Its products have been a part of the history of digital revolution. Samsung is guided by a simple philosophy, strong values and high ethical standards. Samsung is determined to devote their talent and technology to producing superior products and services for a better global society. A company is its people according to this company. Samsung searches for talent all over the world and provides them with the best resources. This to make sure of the best outcome possible. Samsung finds it important to give its people opportunities to help them grow. Samsung is focused on innovation, because that is its key to success in today’s ever changing global economy. Transparency and integrity are priorities for Samsung. Its priority is to do everything guided by a moral compass that ensures fairness.
Marketing
Samsung’s main target group are adults age twenty to fifty and especially the working class. This is because these are the most common people to use technology and they have the affordability to buy these products. This supports the brand image of Samsung; helping people to make life easier and build progress together. The company is looking for ways to improve people’s life- and working style with its products. Its purpose is to produce these products and guarantee high quality. This because Samsung wants its consumers to trust the brand and become regular clients. Samsung has the world’s largest market share when it comes to mobile phones and accessories: 29,1%. I think this particular choice of target group is one of Samsung’s strengths. High quality products have higher prices, which people age twenty to fifty are willing to pay. And because of its quality, Samsung has built a reliable trustworthy image. This is why adults and especially business people will choose Samsung’s products. Samsung’s success is partly a result of its clear brand image. This fact should be considered by every company, also InCharge.
Product mix
When it comes to the product mix of Samsung, their strongest point is the product portfolio. Their assortment is very diverse. Its wide product range covers all the types of consumer electronics and home utilizations. Samsung has built up a certain trust with its products, as a result of their performances during the past years, especially when it comes to Samsung smart phones. The disadvantage of their wide product range is that they have to compete with brands who are specialized in certain products. For example, Samsung produces camera’s, but so does Canon. Canon is focused on producing camera’s and therefor better in their offer than Samsung.
When it comes to price, Samsung uses different pricing strategies because of their various product range. Skimming pricing is applied to Samsung’s smart phones, because this is Samsung’s core competence. Once a model has aged or any competitor has launched a comparable product, Samsung immediately drops the price. Competitive pricing is applied to products other than smart phones, so also to their portable phone charger. This is also related to the fact that Samsung has to compete with competitors who are more specialized in their product, which is mentioned before.
Samsung works with channel marketing when it com
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