What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week’s lecture in your post.
Market opportunity analysis is a tool that identifies and achieve the attractiveness of a business opportunity. Market opportunity analysis is part of business strategy planning or business planning, which comes before taking a new product or service. In this paper, we are going to analyze the market for the product or service to determine the cost, profit and revenue from, the outcome of marketing opportunity analysis among which include the best understanding of most of the market segments, which is crucial in knowing how fast the market is growing. We are also going to investigate the components of Market opportunity analysis and how each contributes to the effective integrated communication.