Market Segmentation Memo

 

assume the role of a marketing analyst. Your consulting firm has been hired to help with a campaign effort for the client company of your selected product/service. You will communicate your results in a professional memorandum.

There are three steps to this assignment. Review all three steps before you begin.

Step 1: Refer to the product/service you chose for your Value Proposition Assignment.
The product/service you chose for the Value Proposition Assignment in Week 2 will be the subject of this assignment.

Review any feedback you received on your Value Proposition memo. You will be writing a longer, more detailed memo about the same product/service for this assignment.

Follow the specific instructions outlined in Steps 2 and 3 below.

Step 2: Respond to each of the following questions as they relate to your product/service. Note the research and references requirement.
Your market segmentation memo will have three major sections.

Respond to all the questions in each section.

Your memo also must meet the research and references requirement in Step 3.

I. Market Segment Analysis
Determine and describe the current primary segment. The client has an interesting question. What target market can be perceived by current messaging for the product/service? Visit the public website for your company’s product/service. Based on the information available and any other publicly available information, infer the primary target market based on the messaging you find.

Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings).

Describe the primary segment in terms of the behavioral, demographic, and psychographic characteristics for the segment. Give this segment an appropriate name. See, Segmenting and Targeting Markets and Customers in Learning Resources.

 

Sample Solution

body are independent elements, which is hostile to physical. The biggest issue with dualism is that it can’t be estimated in any shape or structure since it isn’t actual matter. There is no sureness that physicalists and neuroscientists may get more familiar with the neurophysiology of the cerebrum and find that for sure there are actual designs supporting experiential impressions that at this point can’t be characterized. Until such disclosures, non-physicalist sees are legitimate.

Despite the fact that dualism can’t be totally characterized, the greatest strength for Jackson’s contention is that it lines up with dualism. In the event that we decrease our way of thinking and hypothesis of psyche to one barring mental, we deduct the significance of involvement with understanding a peculiarity. Jackson clarifies that “psychological states are inefficacious in regard to the actual world” (Jackson). Qualia just effect other mental states rather than actual states. Jackson repeats this by giving three reasons. The first being causality. Since A follows B doesn’t mean B can follow A. The B follows A speculation can be discredited by demonstrating there is a typical fundamental causal interaction for each particular impact. Second, Jackson utilizes development to demonstrate his dualism. Polar bears have advanced to have a thick coat. This thickness makes the coat weighty. Hence, the polar bears experience what it resembles to convey a weighty coat. This is plainly not helpful for endurance. Consequently, from Darwin’s Theory we realize that any developed qualities are either helpful for endurance or a result of a transformative activity that is helpful for endurance. Jackson utilizes this help his contention against physicalism: “qualia are a side-effect of specific cerebrum processes that are helpful for endurance” (Jackson). Third, Jackson stresses the connections between how we know our brains through conduct. We just have any familiarity with others’ brains through noticing their conduct. Anyway, we should inquire: how could an individual’s conduct precisely mirror that he has qualia except if they presume that conduct is a result of qualia? This brings about the primary shortcoming of Jackson’s view – there could be no legitimate proof for the nullification of epiphenomenal qualia. One more shortcoming of Jackson’s view is the absence of lucidity of source. Where do these qualia come from? On the off chance that not physical, then, at that point, where? This brings into questions spirits and “upper powers, for example, God, the presence of which are intensely bantered in mainstream researchers. Regardless of this, the legitimacy of dualism (and the absence of demonstrating dualism to be erroneous), is a solid contention and will keep on permitting Jackson’s contention to be viewed as substantial.

Since Jackson obviously discredits any presence of physicalism in his clarification of wonderful qualia, and his contention is generally speaking less hazardous than the contentions of his rivals, I adjust more to Jackson’s information contention than that of Lewis. Until the presence of the genuine actual matter behind “what it is like” informatio

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