Read chapter 8, videos, and external sources from your research and discuss the following questions.
What are the marketing challenges presented in your reading?
Reflect on the new marketing function and the new marketing structure discussed in the chapter reading. How would you solve those marketing challenges with the new marketing function and structure? Be specific and provide examples.
For many businesses, marketing is vital for selling products or services and gaining new customers. When marketing team experience challenges, it may inhibit businesses` ability to sell their products. This can prevent those companies from being profitable. However, there are many techniques marketers can use to overcome challenges and ensure positive results from their campaigns. Some challenges that marketing team may face include: recruiting talent, maintaining a sufficient budget, generating leads, finding the right tools, and facing increased competition. Lack of funding or resources can occur if a company is experiencing losses or if marketing campaigns are not providing a return on investment. To overcome funding issues, it is often important for marketing teams to establish their value to company leadership.
y and amount of language learning of EFL students are resolved to a great extent with their jargon information (Decarrico, 2001; Seal and Brown, 1995; Maley, 1986; Schmitt 2000, refered to in Nosratian et al., 2015). Consequently numerous EFL teachers contend that deficiency of lexical information might hamper or dial back language learning (Fan, 2003, refered to in Nosratian etal., 2015).Without approaching a scope of jargon, we will not have the option to name objects, to communicate thoughts regarding explicit subjects or activities and get our implications across (Jafari and Kafipoor,2013,p.1).
Jargon information is in many cases seen as a basic device for second language students on the grounds that a restricted jargon in a subsequent language obstructs effective correspondence. Highlighting the significance of jargon securing, Schmitt (2000) stresses that “lexical information is key to open skill and to the obtaining of a subsequent language” p. 55) Country (2001) further depicts the connection between jargon information and language use as correlative: information on jargon empowers language use and, alternately, language use prompts an expansion in jargon information. The significance of jargon is exhibited day to day in and out the school. In homeroom, the accomplishing understudies have the most adequate jargon. Specialists like Laufer and Country (1999), Maximo (2000), Read (2000), Gu (2003), Marion and others have understood that the obtaining of jargon is fundamental for fruitful second language use and assumes a significant part in the arrangement of complete spoken and composed texts. In English as a subsequent language (ESL) and English as an unknown dialect (EFL) learning jargon things assumes a crucial part in all language abilities (for example tuning in, talking, perusing, and composing (Country, 2011). Streams and Nunan (1991), moreover, contend that the obtaining of a satisfactory jargon is fundamental for fruitful second language use in light of the fact that without a broad jargon, we will not be able to utilize the designs and works we might have learned for fathomable correspondence. Research has shown that second language perusers depend intensely on jargon information and the absence of that information is the principal and the biggest hindrance for L2 perusers to survive (Huckin, 1995). Underway, when we have an importance or idea that we wish to communicate, we really want to have a store of words from which we can choose to communicate this significance or idea. ”At the point when understudies travel, they don’t convey language structure books, they convey word references” (Krashen, as refered to in Lewis, 1993, p25). Numerous specialists contend that jargon is one of the most significant on the off chance that not the main parts in learning an unknown dialect, and unknown dialect educational plans should mirror this. Wilkins (1972) states that: ”not much worth in is having the option to deliver syntactic sentences on the off chance that one lacks the necessary jargon to pass what one wishes on to express … While without language very little can be conveyed, without jargon nothing can be conveyed” p97). Different researchers like Richards (1980) and Krashen (1989), as refered to in Maximo (2000) state many purposes behind committing thoughtfulness regarding jargon. “Initial, an enormous jargon is obviously fundamental for dominance of a language. Second language acquirers know this; they convey word references with them, not syntax books, and consistently report that the absence of jargon is a significant issue”.
Jargon learning is a vital errand of second language students perhaps the main one. As McLaughlin brings up, jargon improvement is the “prime undertaking of grown-up L2 students” (1978:324). For this reason grown-ups convey word references, not syntaxes, when they travel in unfamiliar nations (Portal 1978, refered to by McLaughlin 1978). One can move the correspondence along gave one knows the substance words