The marketing mix is used within the implementation of the marketing strategy. Please select one
of the industries listed below, and search for information about the marketing mix used by at least
two companies in your selected industry:
soft drink,
fast food/restaurant,
hotel,
cell phone provider,
banking,
automobile,
airline, or
entertainment.
Provide an example of the four areas of the marketing mix—product, price, placement, and
promotion—used by each of your selected companies.
Discuss where their marketing mix strategies are similar and where they are different. Explain why.
Identify the product positioning and brand strategy used by your two chosen companies. Relate the
importance of product positioning to their brand strategy.
Also, consider the element of ethical promotion and social responsibility toward consumers.
In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/ are
excellent resources to find information about markets and individual companies.
does “under the spreading chestnut tree” bring out such feeling in Rutherford? Who’s set up this communicated, and why? Did Rutherford plan this?
5. Page 49-“enthusiasm was insufficient. Conventionality was obviousness.”
I like Orwell’s utilization of universality here. The vast majority would think about the “regular practice” side of conventionality, yet Orwell could be discussing the Greek root which truly signifies “the correct feeling” , which gives another significance to the sentence.
6. A) page 65-“… and given posts which were in truth sinecures yet which sounded significant.”
Sinecures-a position requiring practically zero work yet giving the holder status or budgetary advantage.
Could be utilized in “class president sounds great, however it’s only a sinecure” or “holding a sinecure at a business would be incredible!”
B) page 66-“Rutherford had once been a renowned caricaturist… ”
Cartoon “A rendered picture indicating the highlights of its subject in a streamlined or misrepresented manner.”
Could be utilized in “the caricaturist illustrated me with an enormous head.” Or “the image indicating trump with fallen angel horns was caricaturistic”
Segment 4-pages 75 through 100-done
1. Page 76-77-78-words like ‘yenas ‘Ouse ‘ired (hyenas, houses, and employed, separately) are utilized by a less-instructed individual, making understanding troublesome.
2.page 87-“he thought with a sort of surprise of the organic futility of agony and dread, the injustice of the human body which consistently freezes into inactivity at precisely the minute when a unique exertion is required. He may have quieted the dull haired young lady if just he had acted rapidly enough: yet exactly due to the furthest point of his peril he had lost the ability to act. It struck him that in snapshots of emergency one is never battling against an outside foe, however consistently against one’s own body.”
this present section’s subject isn’t one of the bigger topics of the book, however I picked it since it dependent regarding a matter took a gander at in numerous books, which I see as an incredible point. This is simply the battle. Numerous extraordinary works of fiction have a primary character who’s highest battles are inside ones, and