Marketing plan

Marketing Plan 3. Segmentation, Targeting, Positioning, and Differentiation

For Part three of the Marketing Plan for your company ( gift shop and app for flower and chocolate )

Design the positioning strategy for your company (gift shop and app for flower and chocolate )

Positioning – Design the positioning strategy for your brand. Explain in detail your positioning strategy and how it fits with your overall marketing mix. Show THREE (3) positioning matrices (Four to five pages, double spaced, font size 12, one inch margin on all sides)

Sample Solution

The factors that have the strongest influence over work behaviors consist of four categories: Job performance, Organizational Citizenship Behaviors, Absenteeism, and Turnover. Four factors also influence the case of SAS Institute.

Firstly, job performance at SAS Institute is giving opportunities for all employees to consider a new exciting project. And company try to take off an obstacle for employees, for example, machine, rules, and conferences. These obstacles will interrupt for the effective and motivative works. Therefore, SAS Institute makes an effort to remove negative aspects. Secondly, SAS have organizational citizenship behaviors for workers. In general, when company performance is decreasing, the company will consider reducing costs and the numbers of employees. However, SAS institutes did not cut the begets and salaries. SAS maintained the environment even in not only positive but also negative performances in the company. Also, the CEO announced that they never dismiss employees from work. A CEO believes that the company performances will be rewarded by employees’ loyalty and success in the whole business. Thirdly, SAS has a good environment for absenteeism. The company aims to take away all complain about stress and employee’s life. There is a playing place to maintain employees’ health and

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