Marketing Strategy for BMW as an International Company
Develop a Marketing Strategy for BMW as an International Company
Develop a comprehensive marketing strategy for an international company, I suggest BMW. For this strategy, you will need to discuss product attributes, cultural attributes, economic and technological attributes, analyze the distribution strategy, how the company is choosing between distributors in the country it is operating, pricing strategy that your company has adopted, communication strategy and the barriers in international advertising, and last but not least, how the company is using the marketing mix in international arena. Your strategy must specifically outline whether policies, programs and initiatives are to be global or domestic and explain the rationale for these decisions. In addition, you should explore and recapitulate how the marketing strategy function should be structured and managed to successfully implement this strategy.
The project should also assess and describe the multinational firm’s vision, strategy, competitive advantage, organizational structure, locations, and culture. Then describe the firm’s home country business environment based on the 12 pillars (The Global Competitive index) and the home country culture based on Hofstede’s cultural value model of business behavior, communication style (low and high context), languages spoken, religious beliefs and social norms.
Sample Solution
proposed item arrangement recipient inside the "Bondscape". With the most recent arrival of Specter (2015), netting £102.9m at the residential film industry, it's the most elevated earning film brought forth inside the UK (Davidson, 2015). Notwithstanding it being panned by pundits as "the most exceedingly terrible 007 film in 30 years" (Mendelson, 2015), the social staple being James Bond guarantees gigantic item introduction (See Appendix A). Deplorably, the settled in prevalence of James Bond ensures rich item arrangement costs. For instance, Heineken remunerated Eon Productions £45 million for the showcasing benefit of showing up in Skyfall (Flood, 2012). In spite of the fact that, as the prestigious expression instituted by John Wanamaker suggests, "a large portion of the cash I spend on promoting is squandered; the difficulty is I don't know which half". For example the adequacy of item position is regularly contested as contemporary crowds are clever to brands' showcasing endeavors (Gail, 2011). This is detectably obvious during Specter's initial end of the week, as fans' demonizing comments encompassing Heineken's apparently unsubtle and judiciously hindering item position featured various features.
This makes one wonder – is item situation worth the venture? Inexhaustible proof announces item situation's capacities of guaranteeing expanded future income through improving "customer mindfulness and "brand mentalities" (Wiles and Danielova, 2009). Item position intrinsically builds advertise an incentive through increasing a customer's purpose to devour. This gets from positions expanding "buy goal", prompting motivation buys and quickening incomes (Gould, Gupta, and Grabner-Krauter, 2000). Item positions will in general extend the current buyer base, expanding enduring an incentive among potential customers. More prominent Red Stripe deals in the blink of an eye following The Firm's discharge is sufficient proof of expanded worth. Then again, Rimowa may use tie-in publicizing – this happens when a pl