Marketing Techniques and Strategies in U.S. Health Care

Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following: You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target market; individuals with families between the ages of 35-50 who work full time and live in a suburban area. Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market.

Sample Answer

Social media can be defined as the interactive computer designed technologies that promote the creation or sharing of information, ideas, career interests and other forms of expressions through virtual communities and networks like Facebook, twitter, WhatsApp, Instagram among others. Social media creates viable platform for health marketing since it has been projected that close to ten billion people are actively involved in these platforms hence efficient in reaching a very a large number of people.

The present examination explored if there is a distinction in passionate development among understudies concentrating abroad and understudies concentrating in their customary grounds setting. It was normal that understudies concentrating abroad will score higher on passionate development contrasted with understudies concentrating in the conventional grounds setting which were required to score lower on enthusiastic development. The speculation couldn't be affirmed. The outcomes uncovered no contrast between the methods for the gatherings which brings about them being roughly the equivalent. In connection to past research, the discoveries of this investigation repudiate the general presumption of development in development in the consequence of contemplating abroad. Research by Gu et al. (2009), recommends that individual change and advancement is impacted by the test of adaption to another social condition just as the capacity to beat pressures made by this procedure. Despite the fact that, character change is intertwined with development (Gu et al.,2009; Ward and Kennedy, 1993) this investigation couldn't show an expanded development in understudies concentrating abroad contrasted with the understudies in the conventional grounds setting. A potential clarification could be that the time of developing adulthood is, all in all, a difficult one. As indicated by Arnett (2000), rising adulthood is a period of life which is portrayed by change and character investigation. This investigation procedure challenges the person on a wide range of levels and is regularly depicted as a full and extraordinary time of life. In this manner, it may be the situation, that the correlation gathering of understudies remaining in their customary grounds setting experienced comparative stressors which can prompt character change and along these lines development in development at a similar level as understudies concentrating abroad. This is in accordance with investigate done by Sharma (2012) which found that particularly low degrees of enthusiastic development are found in first year recruit understudies, which adds to their battle of adjusting to the new social and scholarly condition. Third-year understudies, thusly, happen to show a more significant level of passionate development, which along these lines identifies with a propelled phase of enthusiastic development. The finish of the present examination doesn't bolster the discoveries of past research. A confinement of the investigation is that further information should be picked up from the improvement of development across ages. The present investigation included college understudies extending from 18 to 25 years old, without thinking about that for example, a more seasoned understudy may be further in the improvement of development as a more youthful understudy. This may have influenced the results, such that the around same results between the gatherings with respect to the reliant variable was somewhat because of age and the related high or low degree of development. Further research could look at development confined to fixed age parameters so as to wipe out potential perplexities with respect to the results. If there should arise an occurrence of the methodological conduction of the examination, a few comments can be made. The example was commanded by female members which may affect the generalisability of the outcomes towar

ds the general populace. Another comment can be made in type of the control of the age and study year of the watched populace which also like referenced above could have affected the find