Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following: You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target market; individuals with families between the ages of 35-50 who work full time and live in a suburban area. Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market.
Social media can be defined as the interactive computer designed technologies that promote the creation or sharing of information, ideas, career interests and other forms of expressions through virtual communities and networks like Facebook, twitter, WhatsApp, Instagram among others. Social media creates viable platform for health marketing since it has been projected that close to ten billion people are actively involved in these platforms hence efficient in reaching a very a large number of people.