List and define the Four Marketing Management Philosophies?
The management process whereupon goods and services move from the concept to the customer. This vary from individuals and organizations with both assuming that mechanism which best suits them. It includes the working together of four elements, namely; The production concept. This expresses that the customers will favor products that are generally accessible and not very expensive. We also have, the product concept. It recommends that sellers will favor items that have better quality, performance and attributes instead of any ordinary item. Accordingly, we have selling concept; This basically reflects the possibility that customers won’t purchase enough of the organization’s products unless good promotions and selling endeavors are made. The lastly, we have marketing concept. This idea robustly lays weight on the need by organizations to evaluate the demands of the consumers and produce products or services to fulfill these wants even better than their competitors.