Answer each question as fully as you can. Most answers can be prepared in 2-4 sentences.
1. What is the definition of mass media?
2. Describe each of the six components of the Sender-Receiver model by giving an example of each these roles in action (ie: who/what is the sender, receiver, message, channel, noise and feedback). Of those six, which function in that model does the mass media serve?
3. Explain the difference between one-way and two-way communication? Which one describes mass media as we know it today in the modern digital age? How is this different from earlier forms of mass media?
4. Discuss the three classifications of media: Print, broadcast, and digital by giving an example of each.
5. Name three of the mass media industries that we have discussed this far. What about those three makes them part of the mass media? (Use the definition of mass media to guide you in answering this question.)
6. Explain what is meant by a “broadcast affiliate.”
7. What do the terms “vertical integration” and “message pluralism” refer to in terms of mass media? Why is this important to the public/consumers of media?
8. Explain why it is important to know that media are “profit-centered.” What is the relationship to profits and conglomerates?
9. Explain three unique characteristics of books as a mass medium. How has this medium adapted over time?
10. Explain three features of newspapers. How has this medium adapted over time?
11. Explain how radio use first began. Provide three features of radio that make it unique (different from print media).
12. What is the definition of “convergence” as it relates to mass media? Provide two examples of this convergence in today’s media environment.
Mass Media Questions
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. The most common platforms for mass media are newspapers, magazines, radio, television, and internet. There are three main types of news media: 1. Print media. The oldest media forms are newspapers, magazines, journals, newsletters, and other printed materials. These publications are collectively known as the print media. 2. Broadcast media. Broadcast media are news reports broadcast via radio and television. 3. Digital media. Digital media is any form of media that uses electronic devices for distribution. This form of media can be created, viewed, modified and distributed via electronic devices. Digital media is commonly used software, video games, videos, websites, social media, and online advertisement.
One of the most unrecognized and powerful pioneers in medication Dr. Martin Couney-used his remarkable capacity to manage people in general to a superior comprehension of the significance of the lives of neonatal patients. In the mid twentieth century, untimely newborn child care was not existent because of the mainstream strict conviction that an infant was intended to bite the dust if preterm work was prompted, the preemie ought to be let go. Be that as it may, Couney saw the corruption inside this thought and chose to reform and spread the advanced thought of neonatal consideration. He exceptionally cultivated this through making sideshows to display the untimely children, publicizing them as “peculiarities”, and having the general population pay fifteen pennies so as to take a gander at the untimely newborn children in hatcheries. This went about as a strategy to spread mindfulness about the developing need of neonatal consideration just as exhibit the newborn children’s worth. Couney breast fed back to wellbeing through flighty ways, indicating every baby love with human contact-a crazy plan to the overall public since many accepted that the preemies were not in any case “human”.
Couney realized the best way to get people in general to focus on the need of mindfulness and care was to publicize the untimely newborn children as “aberrances of nature”. Despite the fact that Couney was avoided and disgraced for his particular hatchery thoughts, he endured treating preterm newborn children because of his serious worry for the infants. Consequently, Couney can be viewed as a social head because of his concern for the children and the guardians of the preemies. At the point when the overall population payed the extra charge to go into the sideshow, the total of the cash went to paying for restorative costs of the families. This sheer love and friendship for not just the drug of neonatology; notwithstanding, the extreme compassion toward the children that were recently gotten some distance from medical clinics and left amazing. Dr. Martin Couney spared more than 6,000 500 children in his time visiting the preemies in the sideshows. He accepted the unrivaled method to spread mindfulness was through demonstrating others what care ought to resemble. Couney additionally carried the possibility of the hatchery to The United States which further standardized the possibility of Neonatology being an authentic field of medication. Couney was continually worried about the consideration of his patients and ensuring they were given the most obvious opportunity. A long time later, the infants who were in the hatcheries have begun to stand up. Numerous individuals bring up issues with respect to the morals that Couney had, putting newborn children in plain view. In any case, the “preemies” offer their thanks for him and understandable that if Couney had done something besides the sideshows, present day society would not have hatcheries or best in class Neonatal consideration as we probably am aware it. This flawlessly embodies the social administration characteristics that Dr. Martin Couney had and the adequacy where every one of his control and direction had in sparing a large number of lives. Couney was only mindful to the consideration of his newborn children and exceptionally guaranteed that his technique, using sideshows was the sole system that would work and carry the most achievement and acknowledgment to the field of neonatology.