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How does digital marketing work in modern society vs newspaper ads?

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The emergence of technology has eased commerce and trade world over. The promotion of products and brands are currently done using database that driven online to reach wider scope of customers in timely, relevant, personal and cost-effective manner. This creates the difference in the period before digitalization. The interest of this essay is to look at the digital marketing in modern world in comparison to the newspaper ads.

Gacy strangled the boy before stuffing the body in his closet before burying him (Cahill 349).

In 1975, Gacy’s business was growing quickly and his appetite for young men grew with it. Gacy often lured young men under his employment to his house, convincing them to put themselves in hand cuffs, and raping and torturing them before strangling them (Cahill 169-170). Most of Gacy’s murders took place between 1976 and 1978, the first of this time taking place in April 1976. Many of the youths that were murdered during this time were buried in a crawl space under Gacy’s house. For the remainder of the murders, Gacy admitted to throwing five bodies off the I-55 bridge into the Des Plaines River; however, only four of the bodies were ever recovered (Linedecker 152).

In December 1978, Gacy meets Robert Jerome Piest, a 15-year old boy working at a pharmacy and offers him a job at Gacy’s firm. Piest informs his mother of this and fails to return that evening. The Piest family files a missing person’s report and the pharmacist informs police that Gacy would most likely be the man that Jerome spoke to about a job. When questioned by the police, Gacy denied any involvement in Piest’s disappearance. However, the police were not convinced, and Gacy’s history of sexual abuse and battery prompted the police to search his house. Among the items found at Gacy’s house were a 1975 high school class ring with the initials J.A.S., multiple driver’s licenses, handcuffs, clothing that was too small for Gacy, and a receipt for the pharmacy that Piest had worked at. Over the course of the next few days, investigators received multiple calls and tips about Gacy’s sexual assaults and the mysterious disappearances of Gacy’s employees. The class ring was eventually traced back to John A. Szyc, one of Gacy’s victims in 1977. Futhermore, upon examining Gacy’s car, investigators discovered a small cluster of fibers resembling human hair, which were sent to the labs for further analysis. That same evening, search dogs were used to detect any trace of Piest in Gacy’s car, and one of the dogs 

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