Needs assessment in conducting program evaluation.

Describe and discuss the essential elements of a needs assessment in conducting program evaluation.
What are the considerations of choosing and implementing needs assessment? Describe how you will
apply cultural sensitivity and relevance within your needs assessment. Provide at least two scholarly
references in support of your responses.

Sample Solution

Susan G. Komen Foundation and Planned Parenthood Controversy

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Presentation

Data dispersal is basic for the every day tasks of mankind. The media has been utilized, over the previous
years, to give data to the overall population, just as to instruct the general population about formative
issues. It has, nonetheless, an extraordinary impact on how individuals think, just as on how social
standards and qualities develop in a general public. The motivation setting hypothesis of broad
communications hypothesizes that media gives the individuals what to think about, and impacts how they
think about it. It sets the plan for the general population. One of the sensational issues that has been
enormously influenced by media is the Susan G. Komen Foundation and Planned Parenthood contention.

The Susan G. Komen Foundation is one of the main establishments in the United States, which offers
assets to associations engaged with explore for a remedy for bosom malignant growth for the sake of
Planned Parenthood. The establishment reported that it would quit giving assets for Planned Parenthood,
as it was under scrutiny by congress. This created a political scene, and prompted numerous dubious web
based life discusses including prominent government officials. In spite of the fact that the elements of the
media impacted the perspectives and the impression of the discussion, it is clear that the universe of
innovation has, as it were, trivialized the association among individuals and enormously influenced the
manner in which thoughts and suppositions are spread around social orders. Additionally, the political
predisposition of the media is influencing social orders all things considered. The primary reason for
investigation into this contention is to show how the elements of the media can wind a policy driven issue
to a completely unique point.

HISTORY OF THE CONTROVERSY

Perhaps the most recent medium driven debates is the Susan G. Komen Foundation debate. The media
has assumed a significant job in politicizing the issues concerning Planned Parenthood assets from Susan
G. Komen. Various decisions concerning the financing of the establishment have been passed by
numerous writers and other key players in the media. The press has additionally assumed a critical job in
prejudicing the issues encompassing Planned Parenthood. Moreover, numerous objections and one-sided
stories have additionally been composed, and issues made, concerning the subsidizing of the
establishment. In spite of the fact that the establishment supports extends that are planned for improving
individuals’ wellbeing, unmistakably those assets do profit numerous individuals by and by. Regardless of
this reality, numerous outlandish fingers have been pointed at the bungle and the significance of the
ventures, by the media, in this way making perhaps the greatest debate on the planet.

The Susan G. Komen Foundation had connected with PPFA, a think-tank whose primary target is to
discover solutions for deadly illnesses. As of late, the organization had been supported by the Susan G.
Komen Foundation in the quest for a solution for bosom malignant growth. In spite of the fact that for a
significant stretch of time bosom malignant growth was considered as an issue which ought not be
politicized, plainly this contention pulled in political discussions all things considered. This was because of
the Foundation supporting an organization which had no effect on the examination for therapeudic
illnesses. What’s more, the Foundation was supporting premature birth, which legislators were against.
This started a tremendous discussion over the political range against the Foundation. The media likewise
assumed a key job in spreading the data through contribution various angles on the issues.

The discussion started after a portion of the media characters started to accept that the Foundation was
assigning assets to the pointless undertakings. This wasn’t right in light of the fact that the strategic the
Foundation is to look for corrective measures for ladies influenced by malignant growth. In opposition to
its strategic, Foundation had accompanied a crusade known as Planned Parenthood, which was
restricted by numerous individuals. This drove numerous people to discuss the importance of financing
the undertaking, in this way animating a warmed discussion via web-based networking media. The
withdrawal of the cause implied that numerous ladies would not get social insurance, and this was
considered as a policy centered issue by numerous individuals in the United States, and that is the reason
it got questionable.

ARTICLE FROM ABC NEWS

The discussion encompassing Planned Parenthood took various courses, with the media favoring one side
on the issue. An article on ABC News entitled “Top Susan G. Komen Official Resigns after Planned
Parenthood Flap” took an alternate edge while concentrating on the politicization of the issue. This article
talks about the abdication of Karen Handel, a highest authority at Komen. In this article, ABC News
centers around the administration of the Susan G. Komen Foundation while, simultaneously, refering to
the legislative issues that was liable for the contention. It anyway shields the Foundation against the
political cases. It centers around Karen Handel, the previous authority at Komen, as a lawmaker who was
against premature birth and Planned Parenthood during her political battles in Georgia. By referencing
her previous candidature at Republican gubernatorial in Georgia, the articles attempts to show the
political impact on the issue.

Then again, this article gives the Susan G. Komen Foundation a voice to answer to the allegations leveled
against it through Karen Handel’s announcement, that the transition to drop financing for Planned
Parenthood was not politically inspired. The article additionally allows the Komen establishment to be
heard through the expression of remorse that the establishment gives in light of how it dealt with the
contention. Through this article, the media causes people in general to accept that the Susan G. Komen
Foundation had no flaws, while simultaneously blaming Planned Parenthood for the discussion (Khan, 1).

HUMAN RIGHTS ARTICLE FROM EYESWIDEOPEN.ORG

Another article on the Eyes Wide Opennetwork centers around the contention from the human rights point
of view. The article sees how Planned Parenthood has helped more than 4 million malignant growth
casualties, and provided food for more than 70,000 mammogram referrals. The essayist of this article
centers around how the accounts of the Planned Parenthood Group would be influenced if the subsidizing
is halted. The fundamental crowd for this article is the general American open, particularly the female
populace from the lower pay acquiring class and the uninsured, who were the primary recipients of the
Planned Parenthood ventures. The article feels for this helpless gathering and condemns Komen for her
choice (Eyes Wide Open).

ARTICLE FROM BBC WEBSITE

An article from BBC’s site shows that the media favored one side in the Planned Parenthood discussion.
Some bolstered the subsidizing, while others were astounded in light of the view of the media on the issue.
The idea of the language in the article shows how the media had an alternate perspective on the problem.
The writer of the article attempts to suggest the significance of Planned Parenthood to numerous
individuals inside American culture, as he attempts to pull in the consideration of general society to the
issue. It is doubtful that the writer of the article is a supporter of the foundation because of the
announcements he utilizes in the article. The most significant part of this article is that it is against the
individuals who politicize the issues concerning the soundness of individuals in American culture. This
article unquestionably draws in the global network to engage in the debate (BBC News 3).

Diary FROM CBS WEBSITE

Michele Jones, in her article on CBS’ site, attempts to show how legislative issues affected the inner
representatives of the Foundation to leave. The setting utilized recorded as a hard copy this diary
obviously shows political impact in dynamic in the Foundation. In addition, the article additionally shows
the degree of political contribution in the consultation of the association. This likewise shows the media
has assumed a key job in characterizing Planned Parenthood through its dubious philosophies defined on
the issue. Albeit numerous individuals had separated themselves from the discussion, obviously the
discussion influenced numerous people, particularly ladies (Michele 1).

It is currently apparent that the electronic media has secured the globe, and made it a little town where
the sky is the limit. This has been made simpler through globalization of the world by the Internet. Because
of the interconnectivity of the Internet, it is presently conceivable to impart data to various individuals
rapidly, along these lines improving people groups’ information on current issues. Regardless, McLuhan
contends this has gotten a universe of correspondence, ascribed to the time of association. The media
assumed a key job in favoring one side in the contention, and this assisted with promoting the debate all
things considered. This is on the grounds that numerous individuals approach the media and can get data
quick.

Numerous social orders have changed the manner in which they do their exercises because of the impact
of the media on these crucial issues. The way of life of the world has changed rapidly with the advances in
electronic innovation and this has upgraded the progression of data. Because of the social association of
the media with the majority, it is anything but difficult to expand the attention to policy centered issues in
American culture. Numerous individuals favored one side in the Planned Parenthood contention. As an
outcome of the separated idea and issues encompassing the discussion, the contention took a more
drawn out period than it would have taken if there was no obstruction from the media. The media blamed
the Foundation for bungle of assets through the portion of pointless assets to organizations for the sake of
Planned Parenthood. This made discussions, with the media favoring one side on the issues concerning
the contention. The division of media thought made a calamity inside American culture, where policy
centered issues are discussed. It is apparent that the media speaks to a stage for correspondence for
some individuals in American culture.

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