New business venture and completed the beginnings of your business plan

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Now that you have laid the foundation for your new business venture and completed the beginnings of your business plan, it is time to complete a vision, mission, and venture concept for your new business venture.

Using the textbook and other resources, develop a well-structured vision and mission statement. This statement of vision and mission should depict the direction and ultimate goals that the venture will follow.
Once you have completed your vision and mission statements, in the same document, develop your positioning statement.

Provide specific details pertaining to the strategy for positioning and branding your new business venture so you can go-to-market. This involves investigating, developing, and articulating your positioning on functional, emotional, and social dimensions that will provide a competitive advantage over the competition.
Finally, develop a positioning statement for your solution(s) and venture.

The statement should include how you intend to bring your product/service to life with a powerful, unique, and distinctive brand.
Use the resources that have been provided to you, including your textbook, and feel free to search the web for other resources and examples as you build this part of your business plan. Cite three (3) peer-reviewed articles not including your textbook. Make sure to properly identify, cite, and reference these resources within your submission.

When you submit this part of the assignment, consider how the other components of your business plan may have changed or may have been affected by these new components. Are there any adjustments to be made?

 

Sample Solution

Vision Statement

To be the world’s leading provider of sustainable and affordable energy solutions, helping to create a cleaner and brighter future for all.

Mission Statement

To develop and deploy innovative energy technologies that are accessible to everyone, regardless of income or location. We are committed to providing our customers with the best possible products and services, while also working to protect the environment and create a more sustainable future.

Positioning Statement

We are the go-to provider for sustainable and affordable energy solutions. We offer a wide range of products and services, including solar panels, wind turbines, and battery storage. We are committed to providing our customers with the best possible value and helping them to reduce their carbon footprint.

Positioning Strategy

We will position ourselves as the leading provider of sustainable and affordable energy solutions by focusing on the following:

  • Functionality: We will offer high-quality products and services that are backed by a strong warranty.
  • Emotion: We will appeal to our customers’ desire to do something good for the environment and to save money on their energy bills.
  • Social: We will position ourselves as a socially responsible company that is committed to making a positive impact on the world.

Positioning Statement for Products and Services

Our sustainable and affordable energy solutions are the perfect way to reduce your carbon footprint and save money on your energy bills. We offer a wide range of products and services to choose from, so you can find the perfect solution for your needs.

Branding Strategy

We will build a strong brand identity that is associated with sustainability, affordability, and innovation. We will use a variety of marketing and branding channels to reach our target audience, including online advertising, social media, and public relations.

Peer-Reviewed Articles

  1. Title: The Role of Branding in Sustainable Business Success Authors: Muhammad Shahbaz, Muhammad Farooq, and Muhammad Nawaz Journal: Sustainability Year: 2020

This article examines the role of branding in sustainable business success. The authors argue that branding can help sustainable businesses to differentiate themselves from their competitors, attract customers, and build trust.

  1. Title: The Impact of Positioning on Customer Purchase Decisions Authors: David Aaker and Avinash K. Dixit Journal: Marketing Science Year: 2002

This article examines the impact of positioning on customer purchase decisions. The authors argue that positioning can influence customer preferences and purchase decisions.

  1. Title: The Role of Values in Positioning and Branding Authors: Kevin Lane Keller Journal: Strategic Management Journal Year: 2003

This article examines the role of values in positioning and branding. The author argues that values can be a powerful way to position and brand a business.

Impact on Other Components of the Business Plan

The vision, mission, and positioning statements will have a significant impact on other components of the business plan, such as the marketing plan, the financial plan, and the operational plan.

The marketing plan will need to be aligned with the vision, mission, and positioning statements in order to reach the target audience and promote the company’s products and services. The financial plan will need to take into account the costs associated with developing and deploying new energy technologies. The operational plan will need to be designed to support the company’s goals of sustainability and affordability.

Conclusion

The vision, mission, and positioning statements are essential components of any business plan. They provide a roadmap for the business and help to ensure that all aspects of the business are aligned with the company’s overall goals.

By developing a well-structured vision, mission, and positioning statement, you can increase your chances of success in the marketplace.

 

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