I will select the Saudi Arabian Airlines (Saudia) as an organization in the Middle East region and discuss a change management initiative considering the reasons for change, change management approach, and recommendations for improvement.

Reasons for Change

Saudia is the national flag carrier of Saudi Arabia. It is one of the largest airlines in the Middle East and operates a fleet of over 100 aircraft. In recent years, Saudia has faced a number of challenges, including:

• Rising fuel costs.
• Increased competition from other Middle Eastern airlines.
• Declining demand for air travel in the wake of the COVID-19 pandemic.

In order to address these challenges, Saudia has embarked on a number of change management initiatives. One of the most significant initiatives is the airline’s transformation into a low-cost carrier.

Change Management Approach

Saudia’s change management approach has been to focus on three key areas:

• Communication: Saudia has been very transparent with its employees about the need for change and the steps that it is taking to implement change. The airline has held town hall meetings, created employee newsletters, and launched an intranet portal to keep employees informed about the change process.
• Training: Saudia has provided training to its employees on the new low-cost carrier model. This training has covered topics such as customer service, revenue management, and aircraft maintenance.
• Rewards and Recognition: Saudia has implemented a new rewards and recognition program to motivate employees to embrace change. The program includes bonuses, promotions, and public recognition for employees who go above and beyond.

Recommendations for Improvement

Saudia’s change management approach has been largely successful. However, there are a few areas where the airline could improve.

• Employee Involvement: Saudia could do more to involve employees in the change process. This could be done by creating employee advisory groups, conducting surveys, and soliciting feedback from employees.
• Change Champions: Saudia could identify and appoint change champions to help spread the word about change and to support employees through the change process.
• Monitoring and Evaluation: Saudia needs to monitor and evaluate the change process on an ongoing basis. This will help the airline to identify any problems early on and to make necessary adjustments.

By making these improvements, Saudia can ensure that its change management initiatives are successful and that the airline is well-positioned for the future.

In addition to the recommendations above, Saudia could also consider the following:

• Provide more support to employees who are struggling with the change. This could include providing counseling, training, or mentoring.
• Create a more positive and supportive work environment. This will help to reduce stress and anxiety among employees and make it easier for them to embrace change.

Celebrate successes along the way. This will help to keep employees motivated and engaged in the change process.