Principles of Marketing
Assignment : Everyday Examples of Marketing
Semester Value: 40 points (Two examples worth 20 points each.)
In our Marketing course, it is important to move past the language of Marketing to understanding
and recognizing its application in everyday life.
To encourage you to do so, we will be sharing current event examples over the course of the
semester.
To receive credit for this assignment, you will post a video or written submission into a Canvas
discussion forum. You will need to be familiar with your selection to offer an overview of your
example, correctly identify and explain the specific marketing theory it demonstrates and answer
any questions from the class or your instructor.
There are a few basic rules to this assignment.
• Your example needs to be current, and for our class, current means dated after July 1,
2020.
• Examples can be from a number of sources: newspapers, magazines, business periodicals,
TV, Internet, personal consumer experience and social media. Your selections need to be
business course appropriate. Your example, along with complete source identification,
will be posted in our Discussion Forum. It is a good idea to prepare multiple examples to
share in case a classmate shares an example you had planned to use.
• You may choose to record a video, design a slide presentation or write an essay for the
structure of your discussion post. No matter the format, please be mindful that your work
should demonstrate college-level effort.
• Everyone will share two examples this semester. You cannot share both of your
examples in the same week, and you cannot wait until the very end of the semester to
submit your examples.
• We will limit the number of examples to twelve (12) students/week. This schedule will
encourage good examples to come into the course weekly.
• To encourage you to start your current event work early in the semester, your first due
date is on or before week 8 and another example is due on or before week 14. A missed
due date results in the loss of points associated with this assignment.
BUS 230 Principles of Marketing
Assignment: Everyday Examples of Marketing
Assignment Value: 20 points
Everyday Examples in Marketing Rubric
Grading Criteria Explanation Points
Evidence of Learning: Is a
specific marketing theory
identified and correctly
explained?
Excellent examples correctly
demonstrate what the student
knows. They identify and
explain business concepts and
language learned from
materials in the course.
10 – Excellent
8.5 – Good
7.5 – Average
6 – Below Average
Level of Consideration: Is it
clear that the student has
made an effort in the
preparation of the example
for class?
Excellent posts indicate
effort. Explanations
demonstrate college-level
effort in production. Work is
carefully presented and
edited.
5 – Excellent
4 – Good
3.5 – Average
3 – Below Average
Source Selection: Is the
example current and
appropriate for a business
course? Has complete source
identification accompanied
the example?
A current example is one
dated after July 1, 2020. An
appropriate example is one
that is professional in its
origin and content. The
original source needs to be
completely identified in your
post.
5 – Excellent
4 – Good
3 – Below Average
Then, is the “free school” truly free? Obviously not. State funded training is supported essentially by property charge. So expenses will go up and all property proprietors – regardless of whether they have school age kids or not – will, truth be told, pay for the free school. No, let me revamp that. They will pay for the free educational cost while prospective school dropouts use understudy advances. At that point, when the understudies going to “free” school default on their understudy credit, the citizen will indeed bear the weight.
We should back up a moment and investigate one reason Governor Cuomo states free school is essential: “devastating understudy obligation.” Why isn’t anybody tending to the essential supporter of understudy obligation? Schools and colleges are not permitted to restrict understudy advance sums. On the off chance that an understudy is qualified for an advance – regardless of whether they need it or not to cover educational cost – they are permitted to obtain.
As indicated by the New York Times article, “Current full-time educational cost at four-year State University of New York schools for occupants is $6,470. . . . The state likewise gives almost $1 billion in help through its educational cost help program, which has a balanced gross salary point of confinement of just shy of $100,000. Those honors top out at $5,165; numerous awards are littler.” So an understudy may just need to cover $1,305 of their educational cost (and that is expecting they are not utilizing a Federal Pell Grant), however they can get up to $23,000 more than four years. What’s more, the school can’t prevent them from acquiring – despite the fact that when the understudy defaults on the advance, the school is considered responsible. It additionally makes one wonder, is a school training justified, despite all the trouble?
Free school can possibly undermine tirelessness. Right now, most universities charge educational cost when an understudy rehashes a course. We should talk for a moment about the elements on a school grounds. At the point when looked with testing and thorough classes, a few understudies will acknowledge they are in peril of coming up short and play the “W” card. As in pulling back from the class. Contingent upon the reviewing framework at the school/college, a “W” evaluation may not factor into the evaluation point normal estimation. Be that as it may, pulling back from a class has money related consequences. In any event up to this point. When educational cost turns out to be free, I anticipate expanded maltreatment of pulling back from classes. All things considered, the monetary motivating force to complete what you begin has been expelled.