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Pro Skin is a local business providing a range of skincare products and toiletries.
Under the present leadership of JOHN IMAGINARY SMITH, the company is aiming to become truly innovative. What’s more, the company has recognised a growing trend towards natural/organic products.
Recently, JOHN IMAGINARY SMITH has noticed a shift in consumer thinking – he had noticed that consumers are becoming more conscious on the ingredients within products and are seeking natural alternatives. Furthermore, he had also noticed that competitors are introducing new natural products as part of their offering that are designed to meet the changing needs and wants of consumers.
Pro Skin is constantly looking for ways to meet consumer needs by growing the business and expanding its product portfolio. However, JOHN IMAGINARY SMITH has little insight into the natural/organic beauty and personal care (skincare) market.
JOHN IMAGINARY SMITH knows that he cannot disregard the recent shift in consumer thinking, he needs better information if he is to plan for the future properly. The organisation wants to know if they should invest their innovative efforts in introducing a new range of natural/organic skin care products and whether it should be a core part of their positioning.
In light of the above, JOHN IMAGINARY SMITH would like you to conduct marketing research, which will help the development of a strategic plan and move the business forward.
*Pro Skin is a fictitious/imaginary name

 

In order to help JOHN IMAGINARY SMITH take a decision, you must carry out 2-3 semi structured interviews with consumers, as your chosen method of research. All students should design a research proposal, carry out their primary research, and analyse and present their findings.

Section A:

In this section, you will need to write a brief proposal for your qualitative data collection.
In your proposal, you must:
a) Define and describe the research idea/problem and research aim.

b) Write three objectives. Each objective must be clearly explained and justified.

c) Indicate where and when the data collection will take place.

d) Explain and justify your sampling approach.

e) Develop a suitable qualitative research instrument in order to gather data on the business problem noted above – this must be explained within the report; however all students are required to submit a FULL research instrument within the appendices. You must- Explain how the qualitative instrument was develop.

f) Indicate and justify your data analysis techniques.

Sample Solution

While a set of frameworks complement and build on each other, the delineation of the concept focuses heavily on vertical versus horizontal dimensions in a time-sliced fashion. That is, time dimension in accountability has not been of primary importance. However, it is worth noting that the time dimension is closely interrelated with a series of conceptual distinctions made in previous literature, and it may cover complementary aspects of the question concerning two sequential lines represented by administrative responsibility versus political accountability. First, the positioning of accountability actors depends on the time dimension. Civil servants usually have longer terms to serve the public interest over the long term. At the same time, they are responsible to the elected representatives of the public who tend to have “a limited time horizon” and “prefer policies that yield tangible benefits for constituents in the near term” (Posner, 2004: 137). For this reason, the priorities expressed by elected officials may be far more related to short-term issues and temporal problems instead of long-term solutions, whereas the long-lasting forms of civil service personnel would prioritize sustainable solutions to secure a long-term perspective of the citizens, both current and in the future. Second, the time frame is essential to distinguishing between two main streams of accountability. Accountability mechanisms focus predominantly on retroactive accountability for the past outcomes, while accountability as a virtue takes a proactive approach to ensuring ethical behaviors in the future. The timeline is also useful to distinguishing between ex ante accountability of the decision-making process leading up to the decision and ex post accountability where the results available from the decision already taken or where questions of compliance are identified and addressed. In other words, ex ante accountability refers to being accountable for the decision before an administrator act, while ex post accountability is suggestive of situations where administrators are accountable for the outcome of their decisions. For example, the focus of traditional bureaucratic administration is very much

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