Problem recognition in business

Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.)

Write a 1,050- to 1,400-word paper in which you review the steps that you took in making this purchasing decision.

Base your review on the following six steps in the consumer decision process:

1. Problem recognition
2. Information search
3. Alternative evaluation
4. Purchase
5. Use
6. Evaluation

Answer the following questions in your paper:

• Which of these stages did you go through?
• Which stage(s) in the purchasing process was/were most important to you?
• If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?
• What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?

Sample Solution

supporters of third party actions.
It is very important for charitable organizations to have long term support and structural donors. Charities are dependent on long term support. Long-term support means a relationship between War Child and the Friend for at least one year. A structural donor is called Friend at War Child. In the first year, there is a lot of pressure and insecurity between the two parties. There is a first year approach for Friends to get them in touch with War Child to become a long-term Friend. After one year it is determined that the relationship is no longer controlled by the recruitment channel but by the connection between War Child and the Friend.
War Child has different sources of income. The group ‘’supporters of third party actions’’ refers to the department Actions at War Child. This department gets their income due to fundraising activities done by the population. These fundraising activities are especially done in the Netherlands.
A good example of a fundraising action is the Kili Challenge. The Kili challenge was established in 2015. The climb takes place in Tanzania, at the Kilimanjaro, the highest mountain of Africa with a height of 5895 meters. Fundraisers are raising as much as possible their way to the top to help children in war situations. During this process, action supporters are highly necessary. The minimum amount of fundraising money that needs to be reached before climbing the Kilimanjaro is 2400 euros. To achieve this goal, fundraisers are inventing a lot of different activities whereby action supporters can donate. Without action supporters, there will be no Kili challenge (Holland, 2018)
This report will investigate the different groups that support actions done by the fundraisers of War Child. The research is based on field research because it concerns a group which has never been studied by War Child. The supporters of third party actions generate a total income of €12.979.925,97 with 9233 fundraise actions.This research is necessary for the future because this group is a missed opportunity. Working with this group will increase the revenue of War Child. The researcher wants to analyze the potential of the different groups using demographic, socioeconomic and psychographic variables. (Lee & Chang, 2007)
Demographic- and socioeconomic variables are variables such as age, gender, income, life-cycle stage, religion, ethnicity and generation. These variables are helpful to indicate the profile of pe