Psychological research

psychological research often stems from practical questions about human thought, feeling and behavior. Many investigations start with a simple observation that challenges our assumptions about human nature. For this discussion, you need to think about a question you have about human nature and design a research investigation to explore your question. For example, maybe you have noticed that there seem to be gender differences in jealousy; you could design a research investigation to see if men or women are more jealous. Or, maybe you have noticed that you seem to study better when you are listening to music; you could design a study to test the impact of music on memory.

Sample Solution

olvement of the audience. This is referred to as audience labour which is when an audience is seen as workers rather than consumers. This theory is successful because the audience will promote brands that they like through features on social media platforms like hashtags or tags. These features are a benefit for brands because it is free labour and advertising, meaning that if they produce what a market wants then it will naturally be promoted and shared to the right audience. The joy of brands and fashion houses having social media accounts is that the consumers will be able to see the behind the scenes and see what goes into making these popular brands. The effect that this has on the consumer is that they will feel a connection and a sense of loyalty to a brand because they feel as though they are included within process. Platforms like Instagram can give this kind of behind the scenes services that make the consumer feel as though they are getting exclusive news and information, allowing them to feel more connected. Austin (2013) backs up this theory by stating “when it comes to Instagram, followers want to see behind-the-scenes images from their favourite companies that they would not normally be able to through traditional media.” By having the control over the marketing process, brands can pick and choose who they want to promote the products and think about who will appeal most to a target audience. By doing this the brand are also able to control opinion and perception meaning that by showing the best parts of the brand and its products it will mean that more people will want to not only purchase the products but also support the brand. “With the consumers’ increased use of retailers’ Internet Websites for searching out product information an

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