Sample Solution

REI (Recreational Equipment Inc.) needs employees who are experienced with their equipment in order to provide customers with the best possible service when selling products. Customers come to REI looking for more than just a product; they are seeking advice and information regarding the items they plan on purchasing. In this way, having knowledgeable staff is essential for creating a positive customer experience which helps build long term loyalty and trust between retail outlets and consumers.

For example, an experienced employee could explain how certain pieces of equipment work in detail or offer guidance on how to repair them should anything go wrong after purchase. This level of expertise provides added assurance that customers are receiving top-notch service while also helping boost customer satisfaction as it can make all the difference in making an informed decision during shopping process (Liu et al., 2019). Additionally, such employees also serve as ambassadors who can help attract new potential shoppers by showcasing REI’s commitment towards providing quality customer service thus setting itself apart from competitors.

More broadly though these knowledgeable staff members can play an important role in promoting outdoor activities which aligns closely with company’s mission statement -to inspire people to be active outdoors-; this creates opportunities not only for individuals but entire communities to access essential resources needed for participating sports or recreational activities safely . Ultimately given all these benefits it is easy to see why REI requires specialized personnel when selling products: Not only does it improve customer experiences but also contributes towards overall well being of society.