Research, initiate and plan a project, to introduce a Points Card Awards Scheme for Tim Hortons.

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Your boss has asked you to research, initiate and plan a project, to introduce a Points Card Awards Scheme for Tim Hortons.

Your Task
Use Internet research to find out everything you need to know about the company and about introducing and using the points accrual/awards concept in the business, including reasonable time-frames and associated costs. Be creative.

Use your findings in order to put together a project submission containing :

Project Charter (Essentially a Summary)
Project Title and Date of Authorization
Project Team
Project Schedule, including:
Start and Finish Date
Key Milestone Schedule Information
Budget Information
Cost
Project Objectives
Key Deliverables
Brief Approach
General Methodology, Assumptions and Constraints
Scope Statement
Per Lecture content/Scope checklist
Work Breakdown Structure
3 Levels
Cost Baseline
Per Lecture Content and template provided in lecture
Schedule
Gantt Chart created in Microsoft Project depicting dependencies
Critical Path Identified

 

Sample Solution

This project aims to introduce a points card awards scheme for Tim Hortons. By implementing a loyalty program, Tim Hortons can enhance customer engagement, increase customer retention, and drive sales. The project will involve extensive research, planning, and execution to develop a successful points card system, including determining reward structures, implementing technology, and launching a comprehensive marketing campaign.

Project Scope

  • Research: Conduct thorough market research on loyalty programs in the food and beverage industry, analyze customer behavior, and identify potential rewards.
  • System Development: Design and implement a points accrual and redemption system, including point values, reward tiers, and integration with existing POS systems.
  • Marketing and Communication: Develop a comprehensive marketing strategy to launch the points card program, including customer communication, promotions, and advertising.
  • Customer Service: Train employees on the points card system and provide excellent customer service during the implementation and ongoing phases.

Project Deliverables

  • Comprehensive project plan, including timeline, budget, and resource allocation.
  • Fully functional points card system integrated with POS systems.
  • Effective marketing and communication plan to launch the program.
  • Trained employees capable of handling customer inquiries and transactions related to the points card program.
  • Increased customer loyalty and repeat business.

Project Challenges and Risks

  • Competition: Intense competition in the quick-service restaurant industry may impact customer loyalty and program participation.
  • Technology Integration: Integrating the points card system with existing POS systems and customer databases may present technical challenges.
  • Customer Acceptance: Ensuring customer adoption and understanding of the points card program is crucial for success.
  • Cost Management: Balancing the investment in the points card program with the expected return on investment is essential.

Next Steps

The following steps will be taken to initiate the project:

  1. Project Team Formation: Assemble a cross-functional team with expertise in marketing, IT, finance, and customer service.
  2. Market Research: Conduct in-depth market research to gather customer insights and competitor analysis.
  3. Points Card System Design: Develop the core structure of the points card program, including point values, reward tiers, and redemption options.
  4. Budget Allocation: Estimate the initial and ongoing costs associated with the points card program.
  5. Project Timeline Development: Create a detailed project timeline outlining key milestones and deliverables.

By following this structured approach, we can successfully introduce a points card awards scheme that drives customer loyalty and contributes to Tim Hortons’ overall business growth.

 

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