Research Proposal-Summary

The case study aims to understand consumer’s expectations of future mobility, primarily on the safety of travelling in an autonomous vehicle.
The research proposal summary should include the following:
• Introduction. This should include:
o Field of study – Innovation, Leadership and Management
o Topic/Research Object – either one from above
o Unit of analysis
o Justification of project – why is it important?
o Aims and objectives
• Literature Review
o Select relevant academic texts that are linked to your topic of study. These should include a mixture of academic books and peer-refereed academic journal articles
o Summarise and critique them
o You should comment on the main argument/interpretation developed and explain why the text is relevant to your topic
o You should identify any relevant concepts and theories relevant to the research project, noting why they are important
• Research questions
o Identify 3 to 5 key research questions stemming from the literature review
• Methodology
o Likely method used to undertake the study, and justification of that choice
o Outline of data/sources – where will your data/source material come from?
o You should include a time-frame for undertaking the research, noting that the total project time is 16 weeks. You should include either a Gantt Chart of a timetable for your proposed project in the assessment
• Ethical implications of your study
o Identify and comment upon any ethical implications of the study
o This should be related to the university’s ethics policy as well as the ethical code of the British Academy of Management.

Sample Solution

Assessment of obesity is done on the basis of BMI calculated by weight/height in m2 and plotting it on a BMI chart. Unfortunately this parameter cannot take into account the lean muscle mass of an individual. Muscular children may also have a higher BMI and racial/ethnic differences have been found in the fat content of individuals with the same BMI. On the other hand 25% children with a normal BMI have excess body fat. The risk of obesity related complications would be lower in children with higher muscle mass than in those with higher adiposity. Higher fat content and its distribution, especially central adiposity correlate better with the risk of obesity related complications. Hence Waist circumference may be a better parameter for predicting complications. Since measuring WC can be tedious for Pediatricians and most children with high BMI do have excess body fat, BMI should be used for assessing obesity.
BMI charts:
IAP Charts: BMI charts for Indian Children 5 to 18 years age were updated in 2015. The 23 and 27 adult equivalent cut offs lines (for risk of overweight and obesity, respectively) are similar to the IOTF cut-offs and are more appropriate for use in Asian children since they are known to have more adiposity and increased cardio-metabolic risk at a lower BMI (2). Hence it is preferable to use Indian IAP charts for our population 5-18years, WHO BMI charts from 2-5yrs age and weight for height charts by WHO for children <2 yrs age.
CDC charts: Children and adolescents ≥2 years of age are diagnosed as overweight if the BMI is ≥85th percentile but <95th percentile and obese if the BMI is ≥95th percentile for age

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