Review this video of this TV spot ad https://www.ispot.tv/ad/oA3u/lactaid-big-dogs (Links to an external site.) (30 seconds) Analyze for its rhetorical elements. This ad may be short, but it is loaded with rhetorical elements for you to explore and identify. This ad is a beautiful combination of Mercury (marketing) and Philology (language). See “What is Rhetoric” PowerPoint in Week 4.
Read and study all rhetorical page lectures and PowerPoints on the Week 4 module prior to completing this assignment.
In light of the essential rhetorical elements listed below, choose one or more elements to explore through analysis. Your analysis should include the following:
1. A short summary of the “Big Dogs” TV ad
2. A definition of your chosen rhetorical element(s).