Saudi Arabia and assess its readiness to internationalize

 

choose a company within Saudi Arabia and assess its readiness to internationalize. Do not utilize companies that already have an international presence. Be sure that you accurately answer the following questions in your analysis:

Using Exhibit 12.1, assess the suitability of the firm’s product or services for foreign markets.
Given the assessment of the firm’s readiness to internationalize and the suitability of the firm’s products or services in foreign markets, what recommendations would you make to the company’s decision-makers?

Sample Solution

One potential Saudi Arabian company that could be suitable for internationalization is National Shipping Company of Saudi Arabia (NSCSA). NSCSA provides maritime services and solutions, such as vessel management, bunkering, port agency services, chartering, ship owning and brokerage in the Middle East region. The company also operates a fleet of container vessels to support its global operations.

Using Exhibit 12.1 to assess the suitability of NSCSA’s product or service for foreign markets, it can be seen that the firm has multiple capabilities which should make it easier for them to penetrate new markets. For example, they have an extensive network within the Middle East region and other parts of the world; this allows them access to different transportation routes which makes their products more readily available to customers in different countries. Additionally, they have strong relationships with both local and international agencies related to shipping; this gives them an advantage when it comes to accessing up-to-date information about market regulations in different countries and compliance issues that might arise during operations abroad. Furthermore, there is evidence of successful marketing campaigns executed by NSCSA – their branding efforts include sponsorships at major international events as well as digital advertising platforms – all these elements should help them create greater awareness about their products on a global scale.

In terms of human resources capabilities at NSCSA, there is a clear presence of skilled personnel who are knowledgeable not only about shipping but also business regulations applicable in various countries; this should give the company a better understanding on how best approach each target market while ensuring compliance throughout its operations.

Finally, financial considerations must also be taken into account when assessing readiness for internationalization: given that maritime transportation requires considerable capital investments around maintenance/upgrading activities plus acquisition costs associated with vessels procurement (if needed) – having solid financing arrangements set up beforehand is essential when attempting any type of expansion plans abroad thus one must ensure funds will always be accessible whatever arises making sure nothing gets left behind during process ultimately avoiding failure due lack proper planning preparation before diving headfirst into unknown waters specific context present here.

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