1. What problems were Scotts Miracle Gro facing?
2. What are some strategic applications of software tool such as Luminoso?
The Scotts Miracle-Grow company is an American multinational cooperation whose headquarters is in Marysville, Ohio. The company was originally incorporated for the purpose of selling agricultural seeds. Among the challenges faced by the company were the decision by most farmers to cancel lawn fertilizers services, poor customer care services, clashes between the mismatching invoice services, overlapping of customers, replication in sales, multiple information technology system not able to coordinate to resolve disputes and conflicts in multiple supply chain design (Wats,2008)