1. As a consumer and manager, what do you appreciate the most in the design of a website? Functionality? Visual appeal? Design and Layout?
Dave stated as a manager a business should prioritize design and layout as well as functionality over other aspects. In his line of work in the furniture and sales industry this is a vital aspect to their success because they have to differentiate from the competition while maintaining an appealing website. Dave mentioned that online sales have become an ever expanding area for them even in furniture sales mainly through delivery. Their customer service is tailored to any customer issues or needs regarding their furniture.
a. How do you like customer satisfaction and or complaints handled online?
Tanner said he always prefers a website with good functionality over one that prioritizes looks and aesthetic appeal although he said these are important in overall value, he is more likely to use a website or purchase a product from an easy to use site. Tanner prefers a live customer service experience with fast responses.

2. Are there really more than one effective options for search engine optimization when it comes to driving traffic to your business or do most conversions come from one source? Are you more inclined to go with an option that pops up on the first page or search around and do your own looking?
In his response Dave said that in his years in the furniture industry and his knowledge about search engine optimization seems to be at the most effective using Keywords on search engines like Google and Bing, as well as the seasonal Ads they run for their brick and mortar stores. Their company uses an Ad campaign strategy where their website is ranked in the top results with competitors when consumers are looking for certain items or furniture in general. Dave admitted that he is far more inclined to select options on the first page 9 out of 10 times and states they are generally more accurate to his search.
Tanner stated that he typically will go with an option on the first page or more often an option that appears within the first three he sees on a search engine like Google. When asked about a preferred method he thinks a business should use when boosting a website he said he thinks a company should prioritize running an AD campaign along with basic SEO to ensure website growth and rankings. In his past Tanner helped run a landscaping company too and added when they run Ads for their seasonal business they saw the best interactions and growth.

3. As a consumer when searching for a desired restaurant, grocery store, barber shop/ salon, etc., does it catch your attention that most of the time your search results will direct you to a largely renowned corporation?
a. How do consumers get recognition of smaller “Mom and Pap” sole proprietorships in such a heavily competitive SEO arena.

4. How does Search Engine Optimization affect people’s search behavior?
a. Will the sponsor link affect your search behaviour? Or will you normally just ignore them because they have an ad mark?
b. When do you find yourself annoyed during the usage of search engines?