Segmentation of potential patients

Sample Solution

Segmenting potential patients can be a useful tool for marketing healthcare services, however it is key to remember that each prospect within the segment may still have different values and attitudes towards healthcare. This means that in order to develop successful communication campaigns, marketers need to find ways of uncovering how their target audience thinks about healthcare and what messages are likely to resonate with them. One way of doing this would be through surveys or focus groups (Lehmann & Winer 2014). Such methods allow researchers gain more direct insight into how individuals feel about various topics related to health and wellness, as well as provide opportunities for participants express themselves openly without any outside interference. Additionally, gathering feedback from customers who have already received services or treatments is also beneficial because it allows marketers understand which features matter most when making decisions about medical care (Grunert et al., 2018). In addition to qualitative research methods, another approach involves using analytics software such as IBM Watson Analytics (“IBM Watson Analytics \\\" 2020) which can help determine key insights from large amounts of existing data. For example, by inputting patient demographics one could quickly identify high-value segments based on behavior patterns revealed via past interactions with the organization’s website/social media accounts etc. To summarize, there are a variety of techniques available for discovering how prospects think about healthcare and what messages are likely appeal them depending on individual circumstances. Through combining traditional qualitative methods like surveys/focus groups with data analytics tools it becomes easier access new levels information regarding customer preferences so as craft highly effective communication campaigns tailored accordingly.

tion in the future. This highlights that student motivation is both a cause and a consequence. This assertion that engagement can cause changes motivation is embedded on the idea that students can take actions to meet their own psychological needs and enhance the quality of their motivation. Further, Reeve, J. (2012) asserts that students can be and are architects of their own motivation, at least to the extent that they can be architects of their own course-related behavioral, emotional, cognitive, and agentic engagement.

Synchronous and Asynchronous Learning

The COVID-19 pandemic brought a great disaster on the education system around the world. Schools have struggled due to the situation in which led them to cessation of classes for an extended period of time and other restrictive measures that later on impede the continuance of face-to face classes. In consequence, there is a massive change towards the educational system around the world while educational institutions strive and put their best efforts to resolve the situation. Many schools had addressed the risks and challenges in continuing education amidst the crisis by shifting conventional or traditional learning into distance learning. Distance learning is a form of education through the support of technology that is conducted beyond physical space and time (Papadopulou, 2020). Distance learning is an online education that provides opportunities towards educational advancement and learning development among learners worldwide. In order to sustain the educational goal of our country, distance learning is a new way of providing quality education as much as possible among public and private institutions especially to those pursing in higher education. The instructional delivery in considering distance education can be through synchronous or asynchronous mode of learning, in which students can engage and continually attain quality education despite of the pandemic situation. Based on the definition of Easy LMS Company (2020), synchronous learning refers to a learning event in which a group of participants is engaged in learning at the same time (e.g., zoom meeting, web conference, real- time class) while asynchronous learning refers to the opposite, in which the instructor, the learner, and other participants are not engaged in the learning process at the same time. Thus, there is no real-time interaction with other people (e.g., pre-recorded discussions, self- paced learning, discussion boards). According to article issued by University of Waterloo (2020), synchronous learning is a form of learning that is live presentation which allows the students to ask questions while asynchronous can be a recorded presentation that allows students to have time in reflecting before asking questions. Synchronous learning is a