Selling Overseas and Marketing in Another Country
Select a product or service that you currently own (or use) and a country that you’re not familiar with. You are encouraged to select a product or service that is unique and innovative.
Imagine that you are with the international sales department of the company that manufactures and sells the item (or service) that you are proposing to make or introduce in the country you have selected.
The first step is to learn as much as possible about the country where you plan to market the product. Check almanacs, encyclopedias, the Internet, and library databases for the most recent information, paying particular attention to descriptions of the social life of the inhabitants, their economic conditions, and cultural traditions that encourage or discourage use of the product or service.
Write a five page report that describes the product or service you plan to market abroad (it must be another country other than the United States); briefly describes the country you have selected, indicates the types of people who would find the product or service attractive, explains how the product or service would be transported or introduced into the country (or possibly manufactured if materials and labor are readily available in the host country), recommends a location for a regional sales center, and suggests how the product or service should be sold. Your report is to be submitted to the chief operating officer of the company, whose name you can either make up or find in a corporate directory. The report should include your conclusions (how the product or service will do in this new environment) and your recommendations for marketing (steps the company should take immediately and those it should develop later). You are highly encouraged to include financials, action plan, and a social media strategy.
Sample Solution
Banking companies in India are one the most favourable investment decisions by shareholders. The Fundamental analysis studies the various parameter influencing the risk and return of stocks. The profitability and growth of stocks can be determined by using Fundamental analysis, which in turn helps the shareholders to make a informed and profitable decision making. This research analyses the profitability position of selected private sector banking companies in India using independent financial parameters. The analyses of profitability position leads to ascertain the best investment decision among the selected private sector banks. The study requires secondary data and the requisite data has been collected from official journals and websites. ANOVA test has been used for hypothesis testing. HDFC bank, ICICI bank, AXIS bank, Yes Bank and Kotak Mahindra bank was selected for the analysis. Return on Equity (ROE), Net Profit Margin (NPM), Return on Assets (ROA), Price to Earnings ratio (P/E), Debt to Equity ratio (D/E), Net Non – Performing Assets (NPA), Earnings per Share (EPS) and Dividend per Share (DPS) were the variables considered for this study. The investors have to analyse these variable to determine the profitability position of the banks.
Key Words: Profitability, Indian Banking sector, ROE, NPM, ROA, P/E, D/E, NPA,DPS, EPS.