Smart goals
Failure to appropriately cite content will result in an automatic score of zero for this discussion. In addition, please be mindful of your writing mechanics, quality of writing, depth, detail, clarity, and organization. Most importantly, don't be afraid to think critically and creatively about the application of course material. Discussion Prompts (1) After reviewing the course materials in the Metrics & Analytics module, how can you revise your (proposed) campaign goals using the S.M.A.R.T. goal formula? State your SMART goals for your campaign and explain what metrics will be used to track & measure these goals. (2) What are the greatest opportunities/threats for managing a brand's reputation online today? How can social media strategy contribute to favorable brand and reputation management?
ion: A judicial process in which the disputing parties arrange for a neutral third party to decide the dispute for them. It is conducted under the provisions of the Arbitration Act 1996. The arbitration process can range from informal to formal, and the parties have some choice about the process. However it is still a legal process the parties present their cases and the arbitrator will make a decision on the issues. The decision is legally binding, with only a few rights of appeal against it.
Informal to formal, and the parties have some choice about the process
- Private
- More economic than litigation Can be binding or non-binding agreements, therefore if not binding parties could take their issue back to court, which could add to the cost of litigation to that of the prior arbitration.
- Shorter Process
- With multiple parties, multiple arbitrators, and complicated legal disputes this could actually slow the process.
- Still a chance a relationship between partied can continue.
- A legal process where the parties present their cases and the arbitrator will make a decision.
- The decision is legally binding, and basically final with few rights of appeal against it so can resolve so project can progress.
- High Risk, poor publicity
- Expensive – legal fees and time.
- Can affect relationships
- Can affect reputation considerably even if you win