Social media marketing strengths and weaknesses of the competition
Nowadays, it is a company’s ability to track, monitor, and engage on various social media platforms which will
help determine success. You need to use both measurable and written marketing analysis to be informed
about key areas of your competition. Visualizing Porter’s five-forces model for analyzing industry profitability as
discussed in this module, focus on the following points:
Platforms:Have a look to see if your competition only uses the social media standbys of Facebook and Twitter,
or if they use other slightly more niche social media platforms. For example: LinkedIn, Tumblr, Pinterest,
Reddit, Instagram, and others. Also, see if they engage more often or more effectively on one platform in
particular.
Frequency:How often do your competitors share posts? What kinds of posts (videos, images, text only)? What
time of day are they posting?
Following:You want to look at the overall number of followers for your top competitors, and it’s not a bad idea to
check back over time, to give you more insight into your competitor’s strategy, how well it works, and if their
audience is growing. You can use the tools Tweepi (Links to an external site.) and Follower Wonk (Links to an
external site.) to analyze your competitors on Twitter in more depth. (Note for BUS 460: do not pay to sign up
for these tools).
Content: Notice if your competitors are promoting their own content offers and articles or if they are giving
equal play to other content creators that are in the industry. Also see if they are aiming content to the
personalities of buyers or if they are sharing items that don’t really fit their profile; this will help better position
your own content to be as relevant as possible for your user base.
Response time:How are your competitors responding to customer questions or concerns on social media?
Quick responses are important to consumers, so a company that halts responding after 5pm isn’t in the best
position. Aim to provide better customer service than your competitors on social. (credit to Julie Petersen
(Links to an external site.) from her article 10 Ways to find out what your competitors are doing.
https://articles.bplans.com/10-ways-to-find-out-what-your-competitors-are-doing/ (Links to an external site.))
For this exercise you have been assigned the task of reporting back to the manager what the competition is
doing. Although a fictitious scenario, this does takes place in the real world and a great exercise to conduct
since it can all be done online! Choose the industry you have a passion about (i.e. fashion, sports, hospitality,
entertainment, food, beverage, etc.) and select a few of the competitors in that industry. If you are actually
working in the industry you have an invested interest in, then you can use the perspective from the actual
company or organization where you work.
To reiterate the concept of Cost Leadership, by Michael Porter, in this module, this strategy describes a way to
establish the competitive advantage. Cost leadership, in basic terms, is the lowest cost of operation in the
industry. Because of the lower costs, companies are able to charge a lower price for its products and still make
an adequate profit. While this can be highly successful, cost leadership may be strenuous to employ.
Researching competitors in your industry may be easier than you think. For instance, you can read their online
material, or even buy their products and services to compare them with your own. Overall, you should analyze
what they may do better than you. Questions you can ask yourself about the competition:
What is the price range of their product or service?
Are their products of a high quality? Provide an example.
Should the company differentiate its products or services on something other than cost, such as service or
quality?
How is their customer service (highly regarded or less than satisfactory? You can usually see this as well from
feedback or posts online.
Is their marketing material more engaging?
Should the company focus on a niche with a less sought-after segment of the market that could be profitable,
or compete with the major competitors for the biggest and most sought after market share?
Remember, what goes online stays online, and a response to posts on social media should positively reflect
the mission and values of the company. See what you can find about your competitor’s responses where
applicable.
In a nation which communicates in more than 780 dialects and practices in excess of five significant religions, it's a troublesome assignment to distinguish the binding together factors that played as the wellspring of India's nationalistic enthusiasm. The hasten of this vulnerability can be seen obviously even today, with reliable infighting and segregation being a typical sight inside the communalist structures of post-pioneer India. With an end goal to subdue the partitions inside Indian culture, Bollywood investigates the roots of the nation and pilgrim life as a token of the brought together front that brought forth India's autonomy in any case. Lagaan fills in as one such update, featuring the lived understanding and joint battle of Indians under British occupation. In addition, Lagaan's romanticized dismissal of western culture fills in as a theory for Indian improvement, urging the subcontinent's kin to mix into a network equipped for progressing past the white man that recently vanquished them.
Lagaan's portrayal of indigenous maltreatment and underestimation on account of British authorities gives watchers setting to an aggregate injury; an idea that is then utilized as legitimization for solidarity among a generally broken populace. Commander Russel's abhorrent beating of Arjan, his endeavor to drive meat upon the Raja, and his careless demeanor towards tax assessment from a previously devastated individuals are altogether planned with the expectation to bring out outrage out of watchers. The pressure worked during the early pieces of the film is then weaponized against the oppressor, bringing about a brought together and decided assortment of towns that figures out how to beat the British and expel them from Champaner. Solid intriguing components are added to this procedure with an end goal to influence change in watchers, including the destroying of rank limitations and simplicity of Muslim-Hindu relations that were not normal for the timeframe. By utilizing the poor experience the townspeople had with the British, Bhuvan had the option to make a successful cricket crew and bind together the region regardless of the unforgiving infighting of Indian culture. So also, a comprehension of these past misuses is utilized to motivate the present age to rise above public infighting and spotlight on advancing past the genuine adversary: the west.
Steady featuring of the weaknesses of the British, alongside the dismissal of its beliefs, urges watchers to perceive the questionable idea of the west's authority; subsequently giving the Indian populace inspiration to put aside contrasts to break the west's hold. The presumptuousness of Captain Russell is an extraordinary case of this, as it speaks to the inadequacy of the normal British official in connection to the expansive forces they hold. The genuine round of cricket delineates comparative assessments, since the accomplishment of the indigenous group breaks the presumptions of the British with respect to their bogus predominance. This triumph is so noteworthy according to the British that they forsake the cantonment, therefore representing to watchers that through social unification they could transcend and past their white partners. The reliable need to separate the Indian people group from European standards is additionally delineated in Elizabeth's solitary love for Bhuvan. By having the hero settle on Gauri, a resident of the indigenous populace, Lagaan challenges the matchless quality of western culture; further supporting India's social personality.
While Lagaan is a long way from a reasonable portrayal of pioneer life in India, its capacity to give the watcher points of view that can decidedly affect the between network connections of India's present sociopolitical condition make it an incredible type of media. By featuring the shameful acts experienced by Indians of the past, watchers are tested to take a gander at the master plan and reconsider the qualifications between obvious clashes and those developed from communalism. The reintroduction of British shameful acts in the Indian mind additionally fills in as a test, with the plot of Lagaan expressly tying the triumph of such difficulties with solidarity and acknowledgment inside the network. Motivation prompted restoration in Lagaan's timespan, and through the messages laid inside the story, the intended interest group is enlivened to make the equivalent strong, tolerating condition our legend Bhuvan has accomplished for other people.
Works Cited
"Lagaan: Once upon a Time in India." Columbia TriStar Home Entertainment, 2002.
Orgi. "Religion." Census of India: Religion, censusindia.gov.in/Census_And_You/religion.aspx.
"'780 Languages Spoken in India, 250 Died out in Last 50 Years'."
Https://Www.hindustantimes.com/, Hindustan Times, 17 July 2013, Web.