Socioeconomic and demographic data

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Assess your chosen community to include socioeconomic and demographic data such as location, lifestyle, age, race, ethnicity, gender, marital status, income, education, employment. (Complete the windshield surveys first.)
Choose a specific health concern or health need from the Assessment 1 Supplement: Health Promotion Research [PDF] as the focus of your health promotion plan for your chosen community. Then, analyze a population within your community with the health concern or need you’ve chosen to focus on and the best practices for health improvement, based on supporting evidence. Consider underlying assumptions and points of uncertainty in your analysis.
Describe in detail the characteristics of your chosen community who will be the audience for the activity you are planning and how those characteristics are relevant to what you’ve learned about the targeted population. Describe in detail the relevant information of who within this community is affected by your chosen health issue.
Explain why the population you are focusing on in your community is predisposed to this health concern or health need and why they can benefit from a health promotion educational plan. Consider the factors that contribute to health, health disparities, and access to services. Support your conclusions with relevant population health and demographic data.
Based on the health concern for your individual or group, discuss what you would include in the development of a sociogram. Take into consideration possible social, economic, cultural, genetic, and/or lifestyle behaviors that may have an impact on health as you develop your educational plan in this assessment. You will take this information into consideration when you present your educational plan in Assessment 4.
Identify your chosen individual’s or group’s potential learning needs. Imagine the input of your audience if you were collaborating with the individual or group to establish the SMART goals that would be used to evaluate the education session (Assessment 4).
Identify the individual or group’s current behaviors, outline clear expectations for this educational session, and offer suggestions for how the individual or group needs can be met. Health promotion goals need to be clear, measurable, and appropriate for this activity and audience. Consider goals that will foster behavior changes and lead to the desired outcomes.

Sample Solution

Community Health Promotion Plan: Preventing Childhood Obesity

 

This document outlines a detailed health promotion plan for an urban community, focusing on the prevention of childhood obesity. The analysis is based on a simulated community assessment and current public health data, providing a foundation for a tailored educational intervention.

 

Community Assessment: Northwood Heights

 

A windshield survey of Northwood Heights, a fictional urban community, reveals a dense, mixed-use neighborhood with small apartment buildings and some single-family homes. The area has limited green spaces and parks. Commercial areas are characterized by fast-food restaurants, corner stores, and small grocery markets, with a notable absence of large, full-service supermarkets, a phenomenon often referred to as a “food desert.” Public transportation is available, but many residents rely on personal vehicles or walking. The overall impression is one of a hardworking, diverse community with limited resources for healthy living.

Demographic and Socioeconomic Data:

  • Location: Urban, densely populated neighborhood in the Northeast U.S.
  • Lifestyle: High reliance on convenience foods, high rates of screen time among children. Leisure activities are often centered around the home.
  • Age: The community has a high proportion of young families, with approximately 25% of the population under the age of 18. The target audience for this plan consists of children aged 5-10 and their parents.
  • Race & Ethnicity: The population is ethnically diverse. Approximately 45% of residents identify as Hispanic, 35% as Black/African American, 15% as White, and the remaining 5% as other ethnicities.
  • Gender & Marital Status: Gender distribution is roughly equal. A significant portion of households are headed by single parents (35%).
  • Income: The median household income is $38,000, which is below the state average. This places a large segment of the population in the low- to middle-income bracket, with a considerable number living at or below the poverty line.
  • Education: A high school diploma or equivalent is the highest level of education for approximately 40% of adults, with a college degree held by only 20% of the population.
  • Employment: The majority of adults are employed in service-sector jobs, manufacturing, or retail, which often involve long hours and inconsistent schedules.

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