Southwest Transit

at
Categories
Tags

 

Consider the vision for a successful Southwest Transit marketing team composed in Topic 4. Narrow down the team selection to four individuals for presentation to the director. Decide which strategies will be most effective for leading the agreed-upon team. Compose a PowerPoint presentation (10-12 slides), then record your 5-7-minute presentation using YouTube Video, Loom, or Zoom. On the title slide of your PowerPoint presentation, provide the link to your YouTube, Loom, or Zoom video recording that you created. Your presentation should address the following:

Who are the four team members, and what was the primary reason each person was selected? How difficult was it to come to a decision regarding team selection? Which potential team member was most difficult to come to a consensus about? Why?
What are the primary strengths of the team? What are its potential weaknesses? How positive is the management team about the team’s potential? Justify your answers with evidence from ” Southwest Transit Team Member Profiles.”
What strategies will be most effective for motivating the team, managing conflict, ensuring success, and fostering collaboration? Cite specific motivational theories, conflict-resolution strategies, and leadership strategies in your answer.
Justify how the selected team embodies the values of conscious capitalism and how the tenet of stakeholder orientation played a role in the team selection process. Provide citations to strengthen your claims.
Describe how value is created for each stakeholder, and in what ways will the team positively impact the business as a whole?

 

Sample Solution

Cathay Pacific and Qantas all falls into the same category of medium cost, developed airlines. These airlines have similar offering and price level. The RPK of these airlines are listed in Table 1. It can be seen that SIA, Cathay and Qantas have market share of similar size [AAPA, 2009].

Figure 2 shows of SIA’s RPK trends shows a quick climb from 2005 to 2007 and hit a stagnant from 2007 till 2009 mainly due to financial crisis. As the market just shows recovery from mid of 2009, it is expected the market continue to shrink further and the RPK will further reduce on 2010 [SIA, 2005~09].

The company is ranked number two in Skytrax Best airline award; the airline is in the top five ranking for 10 out of the 12 award Skytrax have. The airline has the Best 1st Class and best in-flight catering award in 2009. The only part the company don’t have a ranking is on the airport lounge service [Skytrax, 2009].

5.3 Marketing capability

The distribution channel of SIA is mainly by travel agents and internet booking. The airline are moving toward e-ticketing and are the first to provide full interline e-ticketing system allowing complete ticketless boarding for passenger even when connecting flight using partner airlines [SIA, 2009]. The company have also made good placement in search engine, when searching using keyword ‘Singapore Airline’ and ‘Singapore Air ticket’, SIA had appear on top list, however the domain address www.sia.com and www.sia.com.sg is not owned by SIA which is an disadvantages. On marketing effort in social network website, the company have no present in twitter and limited present in Facebook [Facebook, 2009]. All this shows that the company had not been very good at establishing itself on the internet even though the company is promoting its business on the internet.

This question has been answered.

Get Answer