Strategic Communications Plan Outline

The outline below asks you a series of questions that will help you write your communication proposal due in Week 8. Answering these questions thoroughly will give you an outline to use to write your proposal.

Step 1
Select a topic for your informative or persuasive strategic communications plan from the options below:

Internal Promotion
New Job Opportunity Interview
Pitching a Project Idea
Mini TED Talk
Topic of Your Choice Approved by Your Professor
Step 2
All options above must include the following in your plan, as detailed in the Outline Template [DOCX]:

Challenge or Opportunity (Focus):
What is your challenge or opportunity?
Why does your business/idea need to exist? What problem does it solve for your job, customers, or audience?
Why is this professionally important or relevant to you?
Goal (Focus):
What goals or outcomes do you want to achieve with this communication?
Explain why the goal is clear, concise, and actionable.
Audience Analysis:
Who is your target audience?
What demographic characteristics will the audience/customer comprise?
What is your relationship to the audience/customer?
What background knowledge and expertise does the audience/customer have?
What does the audience/customer know, feel about, and expect concerning this communication?
What preconceptions or biases do you possess that might prevent you from building rapport with your audience/customer?
Who are your competitors and who will your audience/customer also consider?
What information is available about your audience/customer?
What research or sources will you use to obtain information about the audience/customer?
What conclusions have you been able to draw about the audience/customer?
What tone will you use to convey your message?
Is the setting casual or formal?
Is the communication personal or impersonal?
Key Message:
What is the primary message you must convey to your audience?
Is the message compelling and memorable? Why?
Is the message clear and concise? Why?
Is the message aligned with your audience’s goals and needs? How?
Style and Channel Selection:
What communication style will you employ tell (inform), sell (persuade), consult (gather information or learn from your audience), or join (collaborate with members of the audience) and why?
What channels will you use to deliver your message, and why will they be the most effective?
What purpose is served by each style and channel you have selected?
Supporting Points and Sources:
What three or four points, reasons, or justifications support your message?
What stories, data, and visuals will you use to make your points?
What research or sources will you use to obtain facts and data about your message?
What five sources will you use to back up your ideas?

Sample Solution

A strategic communication plan is a plan that outlines how to communicate with your team about your organization’s goals. The plan is deliberately packed with messages and tactics designed to engage employees in the strategy and promote the performance of the organization. In his book, Balanced Scorecard: StepByStep for Government and Nonprofit Agencies, Paul Niven outlines general goals and key factors for developing an internal communication strategy. We go through both and provide you with a four-step plan to help you better communicate your strategy. When developing a communication plan, Niven recommends a “W5” approach to determine “who, why, what, when, where”, a key element of the plan.

This has been reverberated all through crafted by Evelyn Robinson, who found that the idea of the misfortune felt by the birth mother was likewise felt by the took on kid. Robinson felt that this despondency experienced from the division from their families and being given with a substitution birth declaration has likewise generally not been recognized or gotten (Robinson, 2018). Robinson proceeds to say that by swapping the birth declaration for a kid we don’t esteem that kid’s genuine legacy and character. (Robinson, 2018). Robinson (2018) likewise expresses that the vast majority of the embraced youngsters have more distant family and reception rejects that those connections exist. It is obvious from Robinson’s work that she takes a great deal from her very own insight and keeping in mind that it is fascinating it is to some degree recounted, that being said there is little writing accessible that debates her cases. Doka (1989) states that the vast majority of the misfortunes we experience are not because of actual passing and that the sensations of deprived individuals (pity, culpability and so forth) can be confounded when misery is disappointed (Doka 1989) (Robinson 2007).

I right now have two customers (C and N) that have encountered youngsters being embraced, neither one of the customers had a decision in their reception as friendly administrations stepped in to eliminate the kids from a vicious and to some degree poisonous (medication and liquor use) relational intricacy. The two customers were pregnant toward the start of treatment, and can keep their infants with them whenever they are conceived. The customer I will zero in on first (C) will have her child soon. This specific customer needed to have an end of her first child (young lady) because of the child having Edwards Syndrome a hereditary issue, otherwise called Trisomy 18, brought about by the presence of all or part of an additional an eighteenth chromosome. Most of individuals with the condition kick the bucket during the fetal stage; babies who endure experience genuine deformities and generally live for brief timeframes (Weiss, 2014). She shut down genuinely after the child kicked the bucket and proceeded to have another little girl rapidly and has regularly referenced that she needed to have one more child to make up for the shortfall that the ended child left. She frequently endures bad dreams where her enduring girl either kicks the bucket or is mishandled and feels colossal responsibility after waking. She is stressed over friendly administrations inclusion and post pregnancy anxiety which she created after her first child. At the point when her child was determined to have Edwards disorder she had 12 hours to settle on a choice, she decided to end the pregnancy and feels that she settled on the ideal decision at that point. During her first pregnancy, she was engaged with an abusive behavior at home relationship with the dad of her youngsters, who then, at that point, went to jail with she was pregnant with her child. She has a liable outlook on remaining in the relationship however at the time felt it was vital that the kids had their dad in their life. She had a drinking propensity and was in the long run captured for deserting after she passed on the youngsters with a neighbor to become inebriated. After the youngsters were taken on she felt that she was unable to remain in the house because of the difficult recollections and she found

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