Strategic management 2

 

 

 

 

 

Learning outcomes:

1. Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization (Lo 1.2.)

2. Gain insights into the strategy-making processes of different types of organizations (Lo 1.7)

3. Identify appropriate strategies for different situations (Lo 3.1).

Assignment Questions (5 Marks)

Consider the same company ‘X’ that you have already used in assignment 1 and answer the following questions

1. Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)

2. Classify the products of your selected company based on the BCG matrix. (fill out the table in the answer sheet) (1 mark)

3. Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark)

4. Describe the structure of your selected company. (1 mark)

Assignment Answers:

1. Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)

Answer:

………………

2. Classify the products of your selected company based on the BCG matrix. (fill out the following table) (1 mark)

Answer:

Table 1. BCG matrix of the company ‘X’

Stars Question Marks

1.

1.

Cash Cow Dogs

1.1.

Relative market share

3. Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark)

Answer:

………………

4. Describe the structure of your selected company. (1 mark)

Answer:

………………

 

 

 

Sample Solution

Strategic management 2

Samsung is the world`s number one smartphone vendor in terms of global unit market share. Based on the idea that the main power of a company lies in its people, Samsung is committed to establishing a creative environment where all employees can work with pride, while providing opportunities for growth. Marketing strategy of Samsung: Samsung uses various strategies to attract customers towards the brand and buy their products. These are: segmentation – Samsung is targeting the customer market by dividing it into different segments and offering each segment different products on their common characteristics. The market is divided into Geographic, Demographic, Psychographic and Behavioral segmentation.

Apart from the cost of capital and assets and liability composition, the size of the banking business is to be considered as a important determinant of the performance of the banks. The size of the banking business denotes the economies of scale .The bank with wide spread retail net work with branches in every nook and corner of the country denotes the large scale economy. But in such kind of the size of the bank the cost of maintaining many branches will be too high and this would definitely reduces the profitability of the banks. The banks in important cities perform better than the bank with too many branches. Income statement: The financial position is being revealed in the Balance Sheet. The method of operation can be clearly visualized in the income statement. The operating ratios would indicate the efficiency of management and the banks success for a particular period of time. By analyzing the income statement, one can assess the banks efficiency in controlling the costs and generating the income. Determinants based on income statements Control of costs The profitability of banking business can be increased by controlling the unnecessary costs. The closure of unprofitable branches or retail outlets would surely help in the reduction of costs. Timely collection of loan amount avoids the bad debts. Also the non-performance of certain assets would create maintenance costs upon which no revenue has been earned. Higher wages and salary will definitely increase the profits of the banks (Tunisia, Malaysia) Like the reduction of cost increases the profit, the increase of certain costs would definitely increase the profitability of the banking company. Payment of higher wages and salary to the employees would boost the moral of the employees and would be a great motivating factor for them. Their performance may be in high quality in the sense they can give better service to the customer with smile on their faces and the work may be finished in less than the standard time allotted. Lower payment of interest on deposits and higher revenue from loans – this wide disparity may lead to higher profitability of the banks. There exists wide disparity of interest earned and interest paid. The difference between the two is the profit for the banks. For deposits less interest is paid whereas the interest that is paid for loans and advances is too hi

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