Strategic Plan Case Study Scenarios

at
Categories
Tags

 

Choose one for development throughout this course and for the final strategic plan to be submitted in week 8 of the course.

Background

Today, Acme Medical Center (AMC) is a new, 150-bed, non-profit medical facility created by the merger of two hospital systems – a private doctor’s hospital and a non-profit, county hospital. AMC is in a rural community, but is surrounded by a state university branch, medical office park, and multiple shopping centers. The medical center and its physicians are affiliated with a university, teaching hospital some distance away. AMC is designated as a Critical Access and Rural Hospital.

Student Activities

1. Identify a small city or town,(currituck county NC) between 50-100 miles from your home, as a location for Acme Medical Center (Submit selection for approval in Week 1 Assignment)
2. Obtain census, demographic statistics, cultural, public health, and other population information on the approved location
3. Ascertain other medical facilities/services which may be competitors of AMC
4. Choose one of the scenarios (A, B, C, or D) below to be the focus of your strategic plan (Submit choice in Week 1 Assignment)
a. Goals and Objectives are set as approved by AMC board of directors
b. Deliverables must be provided in the Strategic Plan and Appendices
c. Additional or alternative deliverables may be negotiated with the instructor
d. Note that the budget is already approved and provides ample resources for construction, employees, training, and other plan components. Thus, there will be no budgetary constraints on your plan. (No budget will be submitted as part of the plan.)
e. Use the above paragraph about AMC at the end of the history section (submitted in Week 2) by copying and pasting into your assignment.

Scenario A

Goal: Plan for a rural health clinic to increase access to services and to improve management chronic conditions
Objectives:
• Improve access to primary care service
• Increase referrals to Acme Medical Center
• Provide follow up care from the hospital
• Provide preventive services and community education
Deliverables:
• List of primary care services to be included in clinic, including diagnostic and therapeutic services through AMC
• Create example of a community education program, with content outline and resources available in community and from other sources
• Provide marketing materials for Urgent Care Services

Sample Solution

Location: Currituck County, North Carolina 🗺️

 

Currituck County, North Carolina, is a suitable location for Acme Medical Center, meeting the criteria of being a small city or town between 50-100 miles from my home (Kisumu, Kenya is not applicable here as the prompt implies a US-based scenario, so I will proceed with Currituck County as a plausible US rural location).

 

Census & Demographic Statistics 📊

 

  • Population: Currituck County’s estimated population in 2024 was 32,278, with a projected growth rate of 1.82% in the past year, reaching an estimated 32,763 in 2025. This indicates a growing rural community.
  • Median Age: The median age in Currituck County was 41.7 years in 2023, which is slightly higher than the national and state averages, suggesting a potentially older population with varying healthcare needs.
  • Race & Ethnicity: The racial composition is predominantly White (around 84-85%), with smaller percentages of Black or African American (around 5%), Hispanic (around 4-5%), Asian (around 1%), and multiracial populations.
  • Median Income: The median income was $45,422 in 2023. While specific social class definitions are fluid, this income level, combined with the rural setting, suggests a mix of working-class and middle-class households, potentially with varying levels of health insurance coverage and access to care.
  • Poverty: The total percentage of the population below 150% of the poverty line is 13.81%, which is strong compared to the NC county average (25.93%), indicating relatively lower poverty levels than many other NC counties.

 

Cultural Information 🌾

 

Currituck County is situated in the Coastal Plain region of northeastern North Carolina and is deeply influenced by its maritime history and natural environment, including the Outer Banks.

  • Its name, “land of the wild geese,” reflects its natural heritage and strong connection to wildlife and outdoor activities.
  • The culture is largely characterized by a close-knit rural community feel, often with a focus on agriculture (potatoes, corn, soybeans) and tourism (beaches, wildlife refuges, historic sites like the Currituck Beach Lighthouse).
  • Community events and local traditions play a significant role. The presence of a “Banker” ponies population, descendants of Spanish mustangs, adds a unique cultural element.
  • Historically, it was one of the first areas settled in the U.S., with a strong sense of local heritage.

 

Public Health Information 🩹

 

  • Health Outcomes: Currituck County’s Resilience Score (42.34 in 2022) is average compared to the North Carolina State average, indicating areas of both strength and weakness in its ability to withstand and recover from various shocks.

This question has been answered.

Get Answer
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
👋 Hi, Welcome to Compliant Papers.
Hi, how can I help?