Select one of the following service sector industries: The restaurant industry, the lodging/hotel industry, or the health/fitness industry. Research this industry. Investopedia, Wikipedia, and other 'pedias' are not considered to be rigorous, academic research references. Be sure to cite your research references in APA format. See the syllabus for the word count minimums.
Visit the web sites of 3 or more representative firms in the industry you have selected.
How would you categorize their similarities?
How would you categorize their differences?
Identify the generic strategies employed by each of the competitors you’ve looked at in this industry. Are they similar? Why or why not?
Are there any complementary strategies being employed by these firms? If so, what are they? If not, why not?