Strategies used to make the sites useful and persuasive

 

Explore websites created by two organizations in the same business (airlines, computers, museums, etc.) or two employers for whom you might like to work. Compare the strategies used to make the sites useful and persuasive. Note ways their usefulness and persuasiveness might be increased. Evaluate their effectiveness. Compare and contrast.

 

 

Sample Solution

United Airlines and Delta Airlines are both major international airlines with websites that allow customers to plan, book and manage their flights. A comparison of the two sites reveals some similarities as well as differences in how United and Delta approach website usability and persuasion.

For example, both sites have a very similar user interface design, with features such as a search bar at the top of each page for flight searches; drop-down menus for navigation; vivid images from destinations around the world; links to special offers, loyalty programs and other customer services; log-in options for existing accounts; and integrated payment systems for buying tickets. Both also use persuasive design techniques like bold fonts, eye-catching colors, persuasive messages (e.g., ‘Plan Your Dream Vacation Today!’ on United’s homepage), calls to action (‘Book Now’ buttons), rewards programs (SkyMiles on Delta) and discounts codes.

However, there are differences between the two websites in terms of usability and effectiveness. For instance, while United gives more detailed information about its services up front – such as baggage fees – Delta has more prominent visuals throughout its site that help convey its quality services (e.g., pictures of luxurious airports). Additionally, while both offer a range of booking tools like fare calendars or destination guides so customers can find better deals or explore new places before booking a flight ticket on either website, Delta goes above an beyond by offering 360° virtual tours alongside descriptive content about each destination – something that is absent from United’s website.

In terms of increasing usefulness/persuasiveness further still Both airlines could add more interactive elements into their respective sites – e.g., games or quizzes related to travel which might help keep visitors engaged – or even expand into other areas like sharing their partners’ products/services directly in exchange for loyalty points etc.(Hongo & Higuchi 2015). However given standard industry practices it seems likely they would only do this if they felt there were tangible benefits in doing so – i.e., if they anticipated higher sales due to enhanced interaction with customers online(Efraim & Baruh 2019 ). In conclusion then whilst similar in many ways there are some subtle but noticeable differences between these two airline websites which suggest different approaches when it comes to persuading customers online through web design.(Petersson et al 2018).

First, it is never just to intentionally kill innocent people in wars, supported by Vittola’s first proposition. This is widely accepted as ‘all people have a right not to be killed’ and if a soldier does, they have violated that right and lost their right. This is further supported by “non-combatant immunity” (Frowe (2011), Page 151), which leads to the question of combatant qualification mentioned later in the essay. This is corroborated by the bombing of Nagasaki and Hiroshima, ending the Second World War, where millions were intently killed, just to secure the aim of war. However, sometimes civilians are accidentally killed through wars to achieve their goal of peace and security. This is supported by Vittola, who implies proportionality again to justify action: ‘care must be taken where evil doesn’t outweigh the possible benefits (Begby et al (2006b), Page 325).’ This is further supported by Frowe who explains it is lawful to unintentionally kill, whenever the combatant has full knowledge of his actions and seeks to complete his aim, but it would come at a cost. However, this does not hide the fact the unintended still killed innocent people, showing immorality in their actions. Thus, it depends again on proportionality as Thomson argues (Frowe (2011), Page 141). This leads to question of what qualifies to be a combatant, and whether it is lawful to kill each other as combatants. Combatants are people who are involved directly or indirectly with the war and it is lawful to kill ‘to shelter the innocent from harm…punish evildoers (Begby et al (2006b), Page 290).However, as mentioned above civilian cannot be harmed, showing combatants as the only legitimate targets, another condition of jus in bello, as ‘we may not use the sword against those who have not harmed us (Begby et al (2006b), Page 314).’ In addition, Frowe suggested combatants must be identified as combatants, to avoid the presence of guerrilla warfare which can end up in a higher death count, for example, the Vietnam War. Moreover, he argued they must be part of the army, bear arms and apply to the rules of jus in bello. (Frowe (2011), Page 101-3). This suggests Frowe seeks a fair, just war between two participants avoiding non-combatant deaths, but wouldn’t this lead to higher death rate for combatants, as both sides have relatively equal chance to win since both use similar tactics? Nevertheless, arguably Frowe will argue that combatant can lawfully kill each other, showing this is just, which is also supported by Vittola, who states: ‘it is lawful to draw the sword and use it against malefactors (Begby et al (2006b), Page 309).’ In addition, Vittola expresses the extent of military tactics used, but never reaches a conclusion whether it’s lawful or not to proceed these actions, as he constantly found a middle ground, where it can be lawful to do such things but never always (Begby et al (2006b), Page 326-31). This is supported by Frowe, who measures the legitimate tactics according to proportionality and military necessity. It depends on the magnitude of how much damage done to one another, in order to judge the actions after a war. For example, one cannot simply nuke the terrorist groups throughout the middle-east, because it is not only proportiona

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