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performance, prices, productivity, and employment. Surf Resources Sustainability Index. Is a conceptual model made to study the sustainability of surf tourism sites. Beach. Is an area covered with sand or small rocks that is next to an ocean or lake. Surfer/s.Is a person who rides on a wave on a special board. Utilize.To use (something) for a particular purpose. Surfing. Is the activity or sport of riding the ocean waves on a special board called a surf board. Coastline. It is the shape of the land next to the sea, esp. when seen from the air or as shown on a map. Dominance. Power and influence over others. Chapter 2 Literature Review This part of the study expounds the different literatures that are relevant with the reformation of San Juan, La Union as a priority surf destination choice in the Philippines. This would define and allow additional information concerning the several sub-topics using published journal articles and a few other published materials. On top of that, this chapter would further justify the best interest of the study. Surf Tourism Sports and nautical tourism are a way of combining leisure with sports/nautical activities, allowing the tourist to enjoy both a sport activity and contacting with nature (Reis & Jorge, 2012). As a sports activity, surfing is, simultaneously, a touristic/economic activity and it became a lifestyle. In addition to that, surf tourism is currently in a period of increasing growth because of its thrilling characteristics. The study of Martin Fluker and Sara Dolnicar (2003), stated that, surf tourism is importance to the tourism industry. Nevertheless, very few investigations of the surf tourism market exist. Surf tourism plays a big role in bringing tourists in different countries. The global surf tourism industry has grown significantly since the middle of the 2000’s. When measuring the economic scale of the surfing industry, including travel, surf-branded clothing, and the manufacture of surfboards, it has been estimated to be in the order of ten billion USD per annum with some ten million surfers worldwide (Buckley, 2002). Surf tourism is becoming a phenomenon and showing its potential as a major product in tourism industry. But, it also needs a consistent support from the local government and locals, in the study of Steven Andrew Martin and Ilian Assenov (2011), regarding the low awareness of the sport in Thailand, promotions may target soft surf tourists and surf tourism as a value-added product alongside other available activ