In Burger King’s company the main political factors are support globalization, e-commerce by government and political stability in main marketplaces. The external issue of political stability helps decrease challenges to the company’s expansion and growth. Political factors can have a big impact on profitability and business. It affects industry in a few critical areas. A business trying to grow abroad may encounter political barriers. International trade and collaborations can help businesses develop and expand overseas. Businesses may find difficulties to grow in countries where the governmental environment is unfriendly. In countries where there is lack of political stability can also give consequences in economic instability what can result in lack of income. Asian countries have a very low record in terms of ‘Red tape’- (series of complicated tasks that seems unnecessary but that a government or organisation requires you to do in order to get or do something). Political environment is very important in Asia, Burger King is trying to develop in Asian countries. The company had a thin existence in the Indian subcontinent but now Burger King is planning to enlarge after partnership with an Indian firm. Also, the Burger King can increase e-commerce abilities. The overall factors constitute significant chances for development and growth of Burger king on an international scale.

Economic factors affecting Burger King company

Economic factors have a major impact on how an organisation does business and how commercial they are. Factors include – interest rates, exchange rates, economic growth, inflation, not reusable income of consumers and businesses.

In Burger King’s case, the following factors are affecting the company the most:

1. Growing international trade agreements

2. High economic expand in developing companies

3. Economic stability of the USA

Food taxation, interest rates and consumption expenditure touch the options and prospects offered in the food industry. Despite the slowdown in sales, fast food is a opportuneness and a necessity for many people. Burger King’s profits and revenue are posh by economic features. Through the international supply chain improvements, Burger King has opportunity to grow. Also, America’s economic stability allows the company to rapidly grow in the country. Burger King should concentrate on external factors that shows opportunities for growth and expansion, particularly in developing economies.

Sociological/ Sociocultural issues influencing Burger King business environment