Suggested IMC Project Outline
The suggested IMC project outline is intended to aid you in completing the project. It is an individual project. Format is double spaced, one-inch margins, 12pt font. Following the outline will determine most of the project length. Please restrict the length to no more than 20 pages.
I. Marketing
A. Marketing History
B. Current Marketing Plan
1. Product, Price & Place
2. Promotion
II. IMC Planning
A. Target Market Statement of the Problem Marketing Objective
B. IMC Objective
C. Copy Platform
1. Basic Problem
2. Target Market (Could be the same as IIC)
3. Major Selling Idea
4. Creative Strategy Statement
a. Campaign Theme
b. Campaign Slogan
c. Appeal
5. Execution Technique
6. Support Information and Requirements
III. Creative Work (CREATIVE WORK) Magazine Ads, TV Storyboard, Radio Ads, etc.
Note: The Creative Work will not be graded on the artistic presentation but, rather, on how you carry out your creative strategy and tactics. Everything can be very rough. NOTE: Everyone must do Creative Work. This can be rough. It will be graded on how well you carry out your Copy Platform, and not how artistic it is.
IV. Media Plan (See Figure 10-3, Pg. 320 in Belch & Belch)
A. Select Broad Media Classes
B. Select Media within Classes
C. Develop a Media Schedule
V. Media Use Decisions
Everyone must have one broadcast, one print and one other major category as a minimum.
A. Broadcast
1. Television
2. Vehicle Selection (VS) (e.g., Saturday Night Live)
3. Creative Work
B. Radio
1. VEHICLE SELECTION
2. CREATIVE WORK
C. Magazines
1. VEHICLE SELECTION
2. CREATIVE WORK
D. Newspapers
1. VEHICLE SELECTION
2. CREATIVE WORK
E. Direct
1. Programs
2. CREATIVE WORK
F. Internet
1. Program
2. CREATIVE WORK
G. Sales Promotions
1. Programs
2. CREATIVE WORK
H. Personal Selling
1. Program
2. Presentation Outline
I. Publicity & Public Relations
1. Program
2. CREATIVE WORK
J. Social Media
1. Specific social media citing their strengths with the target audience
2. Description of social media used and their messages
3. CREATIVE WORK
K. Others, Promotional Products, Transit Advertising, Product Placement, Outdoor, Trade Shows, etc.
1. Programs
2. CREATIVE WORK
VI. Conclusions
VII. Bibliography
VIII. Appendix
I am now going to go into how some experts are recommending implementing physical activities into the workplace. Now according to Alan Kohll, who is a contributor to Forbes, he mostly covers corporate wellness and health trends. He states that two ways to get employees to start doing physical activity or for companies to implement them are to use fitness trackers and health clubs. People are creatures of habit they aren’t going to necessarily change just because someone told them to even if it is something as serious has their own health. So Mr.Kohll states “offer a prize for the winning employee and a small prize for all participants in the challenge.” (Kohll Para 8) People are driven by incentives in life and especially in work, if they are given something just by exercising, it doesn’t matter if they are like exercising all that matters are winning and getting the prize. For the company to take the investment into buying these it is worth it, for one that could write this off as it is a company expense that benefits employees and helps keep them productive. Which in turn would be very valuable to the company because if they are more productive than the company wins because the employees are doing better work. Now as for health clubs it is more to the point earlier in the essay, if one allows employees to gather outside of work as a group it is more beneficial to allow participating. This is actually a trend occurring in the corporate world, bosses allowing employees to take walking breaks, some companies might even give incentives for these as well. As this is still a plus for the companies the workers productivity only improves which in turn helps the company. Moreover, a study conducted in the workplace found that employees for participated in company backed programs like walking groups and counseling increased their step count. “Participants assigned to the workplace walking programme increased their step counts by over 968 steps at the end of the intervention. Participants given encouragement to increase their workplace walking also demonstrated an increase of over 699 steps.” (Malik Para 25) This concludes that workers that participated in the workplace activities increased their steps and physical activity which in turn is a great benefit to them. Both sources showed ways that companies can intervene in helping their employees and showed that there are big positives in implementing these.
Physical activity brings plenty of benefits, it prevents very deadly diseases, improves mood an