Does having a sustainable company (IV) lead to an increase in a company’s performance (D
Sustainable company performance
Sustainability is becoming more important for all companies, across all industries. Simply put, sustainability is a business approach to creating long-term value by taking into consideration how a given organization operates in the ecological, social and economic environment. Sustainability is built on the assumption that developing such strategies foster company longevity. As the expectations on corporate responsibility increase, and as transparency becomes more prevalent, companies are recognizing the need to act on sustainability. Professional communications and good intentions are no longer enough. Nike and Adidas, for example, have both stepped up seriously. Nike has focused on reducing waste and minimizing its footprint, whereas Adidas has created a greener supply chain and targeted specific issues like dyeing and eliminating plastic bags. These firms are embarking on a more sustainable journey, and all firms should follow suit over the next decade.