How does one communicate with this land where dialects, culture and even cuisine changes every 8 to 10 miles as one goes by. Production and creation of effective advertising has long been a concern of both advertisers and advertising agencies. There have been various rules of thumb for creating effective advertising since advertising began. In order to understand this better I have added a brief history of advertising in India. The history of Indian Advertising can be tracked down to the time with hawkers calling out their wares, right from the days cities and markets first began. The trend moves from shop font signage to street side sellers to press ads. In 18th Century, concrete advertising began with classified advertising and not to forget this was also the time when print ads appeared for the very first time in Hickey’s Bengal Gazette, which was India’s First newspaper. It was a weekly newspaper.

Newspapers are one of the best platforms for conveying information due to cheap medium, easy accessibility and also extended reach as well as high frequency of publication. Government of India has been using this medium to spread public health information and to raise awareness. Many times depending upon areas in our country, like in rural areas this medium plays major role in awareness.
The newspaper becomes the only medium for Government to approach the communities. So it’s important that health related messages should be highly effective and easy to understand at the same time. To bring desirable change in a community message should be conveyed effectively and strongly.