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Choose 1 country that the organization youve been working on in this course could consider expanding into.

Analyze that potential international market by considering the 4 aspects of the Diamond of National Advantage: industry rivalry, demand conditions, related and supporting industries, and factor endowments

Analyze the forces (in the home market and international market) that will help the organization succeed with its expansion, and the forces that may act as barriers to that expansion. Refer to your analysis of strengths and weaknesses completed in Week 1, the Porters Five Forces worksheet from Week 3, and your analysis of the Diamond of National Advantage.

Evaluate the 4 adjustments leaders must make when expanding internationally (Burkus, 2012). Recommend 1 specific leadership action for each adjustment. Explain each of: Develop a global mindset, Develop sensitivity to cultural differences, Decentralize, Decide on the level of involvement.

 

Recommendwhether the organization should expand into the chosen country and explain your rationale.

Create a PowerPoint presentation to present your analysisand recommendation. Include the following sections in your presentation:

A cover slide
An agenda
Identification of the country you have chosen. Include demographics. (1 slide, with brief speakers notes)
1 slide foranalysis ofeach of the elements of the Diamond of National Advantage. (Hint: Be sure to explain both in terms of the country’s and the company’s abilities and attributes.) (4 slides, with speakers notes)
A summaryof analysisof the forces that will help the organization succeed in the new country (1 slide, with speakers notes)
A summaryof analysisof the forces that will hinder the organizations success in the new country (1 slide, with speakers notes)
Leadership actions required to make the 4 adjustments identified by Burkus (2012). (Hint: Explain each of:
Develop a global mindset,
Develop sensitivity to cultural differences,
Decentralize,
Decide on the level of involvement) (1 slide, with speakers notes)

Sample Solution

Expanding Your Business: A Look at India

Introduction

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Speaker Notes In this presentation, we will analyze the potential of expanding our organization into India. We will use Porter’s Diamond of National Advantage and Burkus’ framework for international leadership adjustments to assess the opportunities and challenges of this venture.

Target Market: India

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  • Demographics
    • Population: 1.4 billion (2nd largest globally)
    • Median Age: 28.4 years (young and growing population)
    • Diverse culture and languages

Speaker Notes India’s large and youthful population presents a significant market opportunity. Understanding the cultural and linguistic diversity will be crucial for success.

Diamond of National Advantage

Industry Rivalry

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  • Strong domestic competitors in some industries (e.g., IT)
  • Potential for collaboration with existing players

Speaker Notes While India has established players in certain sectors, there might be opportunities for collaboration or strategic partnerships to leverage their expertise.

Demand Conditions

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  • Growing middle class with rising disposable income
  • Increased demand for quality products and services

Speaker Notes India’s growing middle class represents a market with a growing desire for quality goods and services, aligning with our company’s strengths.

Related and Supporting Industries

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  • Developing infrastructure, but gaps may exist
  • Potential need to invest in local supply chains

Speaker Notes India’s infrastructure is developing, but potential gaps might necessitate strategic investments to ensure a smooth supply chain.

Factor Endowments

  • Large pool of skilled and educated labor
  • Competitive labor costs

Speaker Notes India boasts a large talent pool, offering a potential cost advantage. However, skills development programs might be needed to ensure our specific workforce needs are met.

Forces for Success

  • Growing market with rising demand
  • Cost-competitive labor force
  • Potential for strategic partnerships

Speaker Notes India’s economic growth, skilled workforce, and potential for collaboration create a favorable environment for our expansion.

Forces Against Success

  • Strong domestic competition
  • Infrastructure gaps
  • Cultural and regulatory complexities

Speaker Notes Established competitors, potential infrastructure limitations, and navigating cultural and regulatory hurdles pose challenges to our expansion.

Leadership Adjustments for International Expansion

  • Develop a Global Mindset

Speaker Notes Leaders must move beyond a home-country viewpoint and embrace a global perspective, understanding the interconnectedness of markets and the need for cultural sensitivity.

  • Develop Sensitivity to Cultural Differences

Speaker Notes Leaders need to acknowledge and appreciate cultural differences that can impact communication, business practices, and customer preferences.

  • Decentralize Decision-Making

Speaker Notes Empowering local teams to make decisions based on their understanding of the market will be crucial for navigating cultural nuances and responding quickly to local needs.

  • Decide on the Level of Involvement

Speaker Notes We need to determine the optimal level of control and support for our Indian operations. A balance between providing guidance and fostering local autonomy will be critical.

Recommendation

Speaker Notes Based on our analysis, expanding into India presents significant opportunities. The growing market, skilled workforce, and potential for partnerships outweigh the challenges. By fostering a global mindset, respecting cultural differences, and implementing a strategic

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