Sample Solution

Vodafone is one of the world’s leading mobile communications providers, operating in around 26 countries and are in partnership with over 55 networks. Captivating around 444 million customers around the world and around 19.5 million in the UK itself (Vodafone (2019). This British company was founded 27 years ago on 16th September 1991 by Ernest Harrison and Gary Whent. 1983 Racal Electronics Group won bid for private sector UK cellular license and thus announcing the name Vodafone in the consecutive year on 22nd March 1984. The first cellular network in UK Vodafone analogue network made a call from St. Katherine’s Dock in London to Newbury 1985. Today, Vodafone creates 2,100 jobs in UK, which is part of long-term commitment to UK investment and is the first operator to abolish Vodafone global roaming charging across 50 European Countries and continues to expand coverage around the world (Interact Telecoms 2019). In this report there will an analysis done on Vodafone highlighting its Objectives, Market trend & Captivity, Evaluations and a given recommendation on their marketing strategy.

PERFORMANCE OBJECTIVES

With the vision to improve people’s livelihood and quality of life by delivering connectivity and innovative services to them, Vodafone sets its mission to create opportunities ever day with the help of the communication with a tagline “Power to you”. Their Mission statement communicates to all stakeholders of the company including the employees as it is the employees who will mostly contribute to achieve this mission by committing to achieve company’s aims and objectives by offering superior and innovative services. Not just offering the basic services like calls and texting services, Vodafone also offers advanced services like, Vodafone Passport which allows customers to take their “tariffs home plans abroad”, Vodafone Home and Office which is “integrated for household and businesses”, and oth